AGM/DGM - Marketing
- Shapoorji Pallonji
- 14 - 20 years
- Mumbai
- 2 months ago
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Job Description
Role & responsibilities
- Achievement of the top line/ bottom line target for order booking, sales volume achievement, pricing and market share shared target with SALES
- Effectiveness of marketing campaign in terms of:
- Number of enquiries generated
- Overall awareness and impact of specific campaigns
- Manage and optimize the overall Marketing budgets and ensure overall expenses for the department are within budget
- Brand Equity Index target
- Customer satisfaction study scores
- Ensure innovation in overall marketing strategy and communication
- Institutionalizing appropriate systems and processes to maintain high standards of quality
- Identifying and tying up with partners
- Marketing of projects (PAN India)
- Brand building for individual project/Projects brands
- Public relation so as to get positive publicity for the company
- Help sales team to achieve their goals by generating required valid leads.
- Understanding of the Market & Consumer segments so as to get right products by maximizing the potential of the Land
- To develop the long term and the short term marketing strategy of the company including critical elements of Positioning, Segmentation, Pricing etc. along with the Head S&M
- To develop the marketing budget required considering both routine and strategic initiatives
- To participate as a member of the senior team in strategic issues and initiatives especially in the due diligence and feasibility studies for new acquisition
- To identify potential areas for growth/ expansion in existing and new businesses
- To provide strategic inputs for increasing customer awareness and service levels.
- To provide inputs for product development and improvement in terms of the right configuration, mix, innovation and design to the Design team.
- To develop annual / project specific market positioning plan and branding strategy based on product segment and customer profile
- To forecast market needs and supervise project launches with campaigns
- To commission external market research for creating segmented customer profiles, understanding customer buying behavior patterns and market movements.
- To appraise the management using primary and secondary data of the research on demand supply dynamics, competition analysis etc.
- To determine the brand strategy in line with the strategic objectives of the company and determine the execution strategy
- To manage the communication mix, media selection & buying and overseeing the ATL/BTL promotional activities
- To use PR effectively to build visibility
Preferred candidate profile
- MBA Marketing with 15-20 Years of experience.
- Should have Branding & Marketing experience in Real Estate Industry.
Job Classification
Industry: Real EstateFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: Shapoorji PallonjiLocation(s): Mumbai
Keyskills: Brand Marketing Marketing Strategy Atl Btl Marketing Management Brand Campaigns Marketing Budget Marketing Campaigns
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Envisioning, Planning and finally Creating. Thats what we do at Shapoorji Pallonji & Co. Ltd. Our Vision and Rock Solid Experience has made us today, not only in India but also Internationally one of the foremost Indian Construction companies. We build a brand that endures. The first Indian Cons...
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