Assistant Manager - Customer Lifecycle Management
- Ketto
- 3 - 4 years
- Mumbai
- 2 months ago
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Job Description
We are seeking a dynamic and results-oriented professional to join our marketing team as an Assistant Manager/ Senior Executive for Customer Retention Marketing role. The ideal candidate should have a strong background in customer retention strategies. This role involves creating and implementing campaigns to retain existing customers, enhance customer experience and loyalty, and drive revenue growth.
Responsibilities:
- Develop and execute customer retention marketing strategies to minimize churn and maximize customer lifetime value.
- Analyze customer data to identify patterns, preferences, and behaviors, leveraging insights to optimize retention campaigns.
- Collaborate with cross-functional teams, including product, sales, and customer support, to align strategies and improve overall customer experience.
- Create targeted and personalized communication campaigns through various channels, including email, WhatsApp, SMS, and in-app messaging. Implement strategies that effectively reach and engage customers across these various channels.
- Implement A/B testing and analyze campaign performance metrics to continuously improve the effectiveness of retention initiatives.
- Utilize marketing automation tools to set up and manage triggered campaigns based on customer behavior and engagement.
- Collaborate with the data analytics team to measure and report on key performance indicators related to customer retention.
- Stay informed about industry trends, best practices, and emerging technologies in customer retention marketing.
Qualifications:
- Master/ Bachelor's degree in Marketing, Business, or a related field.
- Proven experience (3-4 years) in customer retention marketing, with a focus on driving customer loyalty and reducing churn.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills to collaborate effectively with internal teams.
- Familiarity with marketing automation tools and CRM systems such as Clever Tap.
- Results-driven mindset with a commitment to achieving retention and revenue goals.
- Creative thinking and problem-solving skills to develop innovative retention campaigns
Job Classification
Industry: Internet (E-Commerce)Functional Area / Department: Sales & Business DevelopmentRole Category: Sales Support & OperationsRole: Customer EngagementEmployement Type: Full timeContact Details:
Company: KettoLocation(s): Mumbai+ View Contact
Keyskills: customer retention campaign analysis marketing strategies customer retention marketing retention campaigns CRM systems
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