Job Description
Skill required: Marketing Operations - Campaign Management
Designation: Campaign Management Sr Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.
Oversee multiple eDetail projects of marketing material development for various markets
Lead daily communications very effectively with markets and their corresponding agencies
Track multiple eDetail projects concurrently & ensure all projects are on schedule
Proactively highlight risks/issues to client, Production Director, especially risks associated w.r.t any project missing a deadline
Maintain a detailed view of projects & publish daily, weekly & monthly dashboards of all projects handled
Prioritize projects and clearly understand the context of various individual tasks
Assist Production Director with delivering key projects/initiatives on timely basis
Partner with local agencies and ensure timely delivery of project
Participate/Facilitate status meetings with relevant stakeholders
Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. Identify training needs based on process changes & update all documentation in a timely manner. Manage project status reporting. Maintain and publish issue logs with documented effort to indicate timely closure/mitigation of issues/risks. Create and maintain process diagrams. OE documentation.
What are we looking for? Program Project Management
Agile Project Management
Adobe Experience Manager (AEM) Sites
Cascading Style Sheets (CSS)
Hyper Text Markup Language (HTML)
Ability to perform under pressure
Problem-solving skills
Detail orientation
Adaptable and flexible
Agility for quick learning
Continuously be focused on delivering results
Excellent written & Oral communication skills
Good to have Skills
Certifications Adobe CC / Graphic Designing
Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems
Your day to day interactions are with peers within Accenture
You are likely to have some interaction with clients and/or Accenture management
You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments
Decisions that are made by you impact your own work and may impact the work of others
In this role you would be an individual contributor and/or oversee a small work effort and/or team
Please note that this role may require you to work in rotational shiftsnanJob Classification
Industry: IT Services & Consulting
Functional Area / Department: Marketing & Communication
Role Category: Digital Marketing
Role: Marketing Automation Specialist
Employement Type: Full time
Contact Details:
Company: Accenture
Location(s): Mumbai
Keyskills:
digital marketing
campaign management
salesforce crm
salesforce marketing cloud
marketing operations
email marketing
css
company analysis
google
exacttarget
marketing automation
salesforce
marketing campaigns
campaigns
html
automation studio