Field Marketing Executive
- GD Goenka Healthcare
- 0 - 1 years
- Panchkula
- 1 month ago
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Job Description
Job Title: Field Marketing Executive (Education Industry)
Responsibilities:
1. *Market Research:* Conduct market research to identify target demographics, trends, and competition in the education sector.
2. *Strategic Planning:* Develop and execute field marketing strategies and campaigns to increase brand awareness and student enrollment.
3. *School Visits:* Visit schools, colleges, and educational institutions to establish partnerships, distribute promotional materials, and deliver presentations about the educational institution's offerings.
4. *Student Recruitment:* Engage with students and parents to provide information about courses, programs, admission requirements, and scholarship opportunities.
5. *Promotional Events:* Plan and organize promotional events, workshops, seminars, or career fairs to showcase the institution's strengths and offerings.
6. *Collateral Distribution:* Distribute marketing materials, brochures, and application forms at targeted locations.
7. *Lead Generation:* Identify and cultivate potential student leads, collecting contact information and preferences for follow-up.
8. *Follow-Up:* Conduct follow-up calls, emails, or meetings with potential students or parents to address inquiries, provide additional information, and guide them through the admission process.
9. *Feedback Collection:* Gather feedback from prospective students and parents to understand their needs, preferences, and objections.
10. *Networking:* Build and maintain relationships with key stakeholders, including school counselors, teachers, and educational consultants.
11. *Data Management:* Maintain accurate records of leads, interactions, and outcomes in a CRM (Customer Relationship Management) system.
12. *Budget Management:* Manage and report on the budget allocated for field marketing activities.
13. *Reporting:* Provide regular reports on field marketing activities, lead conversion rates, and market insights to management.
14. *Competitor Analysis:* Monitor competitors' marketing strategies and share insights to help refine the institution's approach.
15. *Compliance:* Ensure compliance with all relevant laws, regulations, and industry standards in education marketing.
16. *Travel:* Be prepared to travel to various locations to conduct field marketing activities.
Qualifications and Skills:
- Bachelor's degree in marketing, business, or a related field.
- Strong communication and presentation skills.
- Persuasive and convincing interpersonal skills.
- Knowledge of the education industry and admission processes.
- Ability to work independently and manage time effectively.
- Valid driver's license (if required for travel).
A Field Marketing Executive in the education industry plays a critical role in reaching potential students, promoting educational institutions, and driving enrollment growth through effective field marketing strategies and activities.
Job Classification
Industry: Education / TrainingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing - OtherEmployement Type: Full timeContact Details:
Company: GD Goenka HealthcareLocation(s): Panchkula
Keyskills: Competitor Analysis Lead Generation Feedback Budget Management Strategic Planning Promotional Events Market Research Student Recruitment
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