Marketing Manager, Marketing Excellence APAC
- Align Technology
- 5 - 6 years
- Mumbai
- 3 months ago
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Job Description
Department: MarketingLocation: APAC-India
Description
The Marketing Manager of Marketing Excellence APAC will be responsible for developing and executing marketing campaigns that drive brand awareness, engagement, and lead generation
This role will focus on strategic planning, digital marketing, content creation, and managing relationships with local market teams to ensure the successful execution of campaigns tailored to regional needs
The ideal candidate will have extensive experience in digital marketing and content strategy, with a strong understanding of local market dynamics, particularly in selecting the right trade and media partners
This role also functions as an account manager, ensuring that campaigns are aligned with APAC marketing strategies and local market objectives
Key Responsibilities
In this role, you will?
Campaign Development and Strategic Planning
Responsible for selected target segments and leads the design and roll-out of integrated marketing campaigns that support business objectives, drive engagement, and generate leads across multiple APAC markets
Lead strategic planning for regional campaigns, ensuring alignment with the APAC marketing strategy and local market nuances
Oversee the development of digital marketing assets, including email campaigns, social media content, landing pages, and digital ads, ensuring consistency with brand messaging and guidelines
Develop content strategies that resonate with target audiences, leveraging insights from customer data and market research
Digital Marketing Execution
Manage the execution of digital marketing strategies, including SEO/SEM, social media marketing, email marketing, and display advertising
Collaborate with global leads and resources to ensure that APAC campaigns leverage the latest technologies, platforms, and trends
Optimize digital campaigns through continuous performance analysis and refinement, using data from tools such as Google Analytics, Adobe Analytics, and CRM systems
Implement A/B testing, audience segmentation, and personalization strategies to maximize the effectiveness of digital content and campaigns
Content Strategy and Development
Lead assets creation effort by working closely with internal teams and external agencies to produce high-quality, engaging content tailored to specific regional markets and marketing touchpoints
Ensure that all marketing materials are aligned with the company's overall messaging and brand positioning while meeting the needs of local markets
Guide local market teams on content localisation, ensuring that global assets are adapted appropriately for cultural relevance and local customer behaviours
Local Market Support and Partnership Management
Act as the main liaison between the APAC marketing team and local market teams, providing guidance on campaign development, execution, and adaptation to meet local needs
Advise local market teams on the selection of trade and media partners, ensuring that they align with the brand's target audience and marketing objectives
Collaborate with local markets to adjust APAC campaign strategies for local relevance, while ensuring brand consistency and compliance with regulatory guidelines
Assist in managing media buying and planning processes, ensuring that local markets engage with the most appropriate media outlets for campaign success
Performance Monitoring and Reporting
Track and analyse the performance of marketing campaigns across channels, providing insights to optimize future initiatives
Provide regular reports on key performance indicators (KPIs), highlighting successes, areas for improvement, and actionable insights to both the APAC team and local market teams
Use data-driven insights to refine marketing strategies, ensuring that campaigns remain effective and aligned with business objectives
Community Building and Engagement
Oversee the creation of compelling and innovative marketing content across various channels by actively reviewing KOL collaboration
Guide the influencer program strategy to enhance brand presence and engagement with professional communities
Ensure all marketing materials are consistent with brand messaging and positioning
Cross-Functional Collaboration
Work closely with the professional marketing team, clinical and sales teams to ensure cohesive campaign execution across all markets
Collaborate with various stakeholders, product, and analytics teams to ensure seamless data flow, marketing platform optimization, and campaign tracking
Maintain strong relationships with external agencies and vendors to ensure timely and high-quality delivery of campaign assets
Skills, Knowledge & Expertise
In this role, you'll need ?
Bachelor's Degree in Marketing, Communications, Business, or a related field
At least 8-10 years of experience in strategic marketing, campaign execution, and digital marketing, preferably in a B2B or tech environment
Proven track record of developing and executing integrated marketing campaigns, with a strong focus on digital and content strategies
Strong understanding of digital marketing channels (e g SEO/SEM, email marketing, social media, paid search) and analytics tools (e g Google Analytics, Adobe Analytics)
Experience working with content management systems (CMS), CRM platforms (e g Salesforce, HubSpot), and marketing automation tools (e g Marketo, Pardot)
Demonstrated ability to work cross-functionally and manage relationships with internal teams, local markets, and external agencies
Experience guiding local markets on media and trade partner selection, ensuring alignment with global marketing objectives
Excellent project management skills, with the ability to manage multiple campaigns and stakeholders in a fast-paced environment
Desired Skills
Strategic Thinking: Ability to develop data-driven marketing strategies that align with both global and regional objectives
Content Expertise: Experience in content creation and adaptation for different markets, ensuring relevance and cultural fit
Digital Savvy: Deep understanding of digital marketing tools and trends, with the ability to optimize campaigns for maximum impact
Stakeholder Management: Proven ability to build strong relationships with local market teams and external partners, providing guidance and support for campaign success
Project Management: Strong organizational skills, with a focus on delivering campaigns on time and within budget
This role supports the Director/Associate Director by driving the development and execution of strategic campaigns, with a focus on digital marketing, content, and local market partnerships
It combines strategic marketing expertise with practical execution skills to ensure success across diverse markets in the APAC region
Applicant Privacy Policies
Review our Applicant Privacy Policies for additional information
Global Diversity Statement
At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees
As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion
We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time
Equal Opportunity Statement
Align Technology is an equal opportunity employer
We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category
Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire
Job Classification
Industry: Medical Services / HospitalFunctional Area / Department: OtherRole Category: OtherRole: OtherEmployement Type: Full timeContact Details:
Company: Align TechnologyLocation(s): Mumbai+ View Contact
Keyskills: Marketing Excellence APAC
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Align Technology is a global medical device company with industry-leading innovative products -- Invisalign clear aligners and iTero Intraoral scanners -- that help dental professionals achieve the clinical results they expect and deliver effective, cutting-edge dental options to their patients.
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