Senior Campaign Analyst
- Indegene
- 3 - 5 years
- Hyderabad
- 3 months ago
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Job Description
We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent thats bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com
What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it?
We understand that you are looking for growth in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We believe in creating leaders of tomorrow and mentor our leads to help them grow and nurture them as people managers and account managers.
We are a rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries of healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of these will lead to a truly differentiated experience for you.
If this excites you, then apply below.
Job Summary
We are looking for a detail-oriented and analytical Campaign Analyst to support our digital marketing and analytics initiatives. The ideal candidate should possess strong hands-on experience in digital analytics, campaign data taxonomy, and reporting, especially in a pharma or regulated industry environment. They must have solid experience with UTM parameters and tools like Claravine or other data governance/marketing tech platforms.
Key Responsibilities:
- Perform deep-dive data analysis across campaign and web data taxonomy across multiple brands.
- Define and maintain campaign tagging strategies, ensuring alignment with best practices and global standards.
- Collaborate with business stakeholders to understand data needs and deliver a unified, coherent view of campaign and website tagging taxonomy.
- Leverage tools like Claravine or equivalent to manage and govern campaign metadata.
- Provide support in dashboard creation (Power BI/Tableau/GA) and executive-level PowerPoint reporting.
- Analyze how clients marketing data is collected and utilized; provide actionable recommendations for optimization.
- Liaise regularly with clients to understand ongoing and ad-hoc digital analytics and reporting requirements.
- Ensure data privacy and compliance requirements are met across tagging and analytics implementations.
- Create and maintain functional and technical documentation such as BRDs, FRDs, DFDs, TDDs, and FIA documents.
Required Skills & Qualifications:
- Mandatory: Strong understanding of UTM parameters, their structure, and campaign tracking principles.
- Experience with Claravine or similar campaign/data governance tools.
- Proficiency in web analytics platforms (e.g., Google Analytics, Adobe Analytics, Matomo).
- Strong reporting and data visualization experience.
- Experience in the pharmaceutical industry and familiarity with regulated business use cases.
- Ability to convert business questions into analytical frameworks and deliver insights through reports and dashboards.
- Excellent verbal and written communication skills, with experience liaising directly with clients.
- Strong documentation skills able to write BRDs, FRDs, and other project artifacts independently.
EQUAL OPPORTUNITY
Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidates merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.
Job Classification
Industry: Pharmaceutical & Life SciencesFunctional Area / Department: Data Science & AnalyticsRole Category: Data Science & Analytics - OtherRole: Data Science & Analytics - OtherEmployement Type: Full timeContact Details:
Company: IndegeneLocation(s): Hyderabad
Keyskills: Web Analytics UTM claravine
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Indegene
Indegene is a specialized healthcare solutions company with a unique blend of life sciences domain expertise and state-of-the-art technological capabilities. Headquartered in Bengaluru, with offices across the world, Indegene is a partner to most of the world’s Top 25 pharma companies, help...
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