PPC Expert - Digital Aptech
- Digital Aptech
- 3 - 8 years
- Kolkata
- 2 months ago
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Job Description
We are a dynamic and rapidly growing IT service outsourcing company specializing in web and mobile app development. Our mission is to provide high-quality, cost-effective IT solutions to clients across the globe, particularly in the USA and Canada. We are seeking a talented Google AdWords Expert to join our team and help drive our online marketing efforts.
Key Responsibilities:
AdWords Campaign Management: Plan, create, and manage Google AdWords campaigns to drive targeted traffic and maximize ROI.
Keyword Research & Optimization: Conduct thorough keyword research to identify high-converting keywords. Continuously optimize campaigns to improve performance.
Ad Copywriting & A/B Testing: Develop compelling ad copy that aligns with our business goals. Implement A/B tests to improve click-through rates and conversions.
Performance Tracking & Reporting: Monitor and analyze campaign performance metrics such as CTR, CPC, conversion rates, and ROI. Provide detailed reports and insights to the management team.
Market & Competitor Analysis: Stay updated on industry trends and competitor strategies to keep our campaigns competitive.
Budget Management: Manage and allocate budgets efficiently to ensure cost-effective ad spend.
Collaboration: Work closely with the sales and marketing teams to align AdWords strategies with broader business objectives.
Requirements:
Proven experience in managing Google AdWords campaigns, specifically for IT service outsourcing or related industries.
Strong understanding of SEO, SEM, and PPC strategies.
Proficiency in Google Analytics and other web analytics tools.
Excellent analytical skills with the ability to interpret complex data and generate actionable insights.
Strong communication and copywriting skills.
Ability to manage multiple campaigns and projects simultaneously.
Up-to-date with the latest trends and best practices in search engine marketing.
Preferred Qualifications:
Experience in managing large budgets and achieving high ROI in competitive markets like the USA and Canada.
Familiarity with other digital marketing tools and platforms (e.g., Bing Ads, Facebook Ads).
Certifications in Google AdWords and Analytics.
Job Classification
Industry: InternetFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Performance Marketing ManagerEmployement Type: Full timeContact Details:
Company: Digital AptechLocation(s): Kolkata+ View Contact
Keyskills: PPC Google Analytics Web analytics Project management Online marketing Consulting Google AdWords SEM SEO Analytics
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