Marketing Operations Lead - Hybrid
- Hiver
- 3 - 6 years
- Bengaluru
- 2 months ago
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Job Description
About us:Hiver offers teams the simplest way to offer outstanding, personalized
customer service. As a customer service solution built on Gmail, Hiver is
intuitive, super easy to learn, and delightful to use. Hiver is used by
thousands of teams at some of the best-known companies in the world to provide
attentive, empathetic, and human service to their customers at scale. We re a
top-rated product on G2 and rank very highly on customer satisfaction.At Hiver, we obsess about being world-class at everything we do. Our product
is loved by our customers, our content engages a very wide audience, our
customer service is one of the highest rated in the industry, and our sales
team is as driven about doing right by our customers as they are by hitting
their numbers. We re profitably run and are backed by notable investors. K1
Capital led our most recent round of $22 million. Before that, we raised from
Kalaari Capital, Kae Capital, and Citrix Startup Accelerator.Opportunity: As a Marketing Operations Lead at Hiver, you will be at the core of our
marketing technology and data infrastructure, driving efficiency and
scalability. You will integrate and optimize our tech stack, manage CRM
operations, and leverage automation, analytics, and API integrations to scale
marketing performance. You will drive efficiency by optimizing Martech,
automating workflows, and leveraging data-driven insights to scale our
marketing efforts.What you ll be working onManage and optimize tech stack integrations to ensure smooth coordination
across tools like HubSpot, Google Tag Manager, Web analytics platforms, and
others.
Administer HubSpot CRM, including process management, automation, and data
hygiene to improve operational efficiency.
Ensure accurate tracking and reporting of key marketing metrics across the
website and integrated tools.
Implement CRM automation and data enrichment processes to improve the
efficiency and effectiveness of marketing and sales processes.
Oversee database management, ensuring data accuracy, integrity, and
compliance with data protection regulations such as GDPR and CCPA.
Develop and refine lead scoring models to enhance lead qualification and
prioritization.
Collaborate with sales and marketing teams to create and execute automated
workflows and data-driven processes.
Work with marketing teams to refine customer segmentation frameworks for
acquisition, engagement, and retention.What are we looking for6+ years of experience in marketing operations, CRM management, and data
operations, preferably in a B2B SaaS environment.
Experience in tech stack management, negotiation and contracts.
Proven expertise in HubSpot, Apollo / ZoomInfo, Google Tag Manager, Web
Analytics, and API Integrations.
Strong project management skills to coordinate cross-functional marketing
operations.
Ability to collaborate and communicate effectively with internal teams to
align technology and strategy.
Experience in marketing automation tools, workflow creation, and database
management.
Working knowledge of SQL.
Good to have: Experience with BI tools such as Google Data Studio, Tableau,
Power BI, or Looker for advanced marketing analytics and reporting.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: HiverLocation(s): Bengaluru
Keyskills: Web analytics Customer satisfaction Project management Marketing operations Customer service Operations SQL marketing automation Process management
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