Digital Marketing Manager
- Avant Garde
- 3 - 6 years
- Kolkata
- 1 year ago
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Job Description
- As a Digital Marketing Manager, your role will involve developing, implementing, and managing digital marketing campaigns to promote our companys products or services
- You will be responsible for utilizing various digital channels and strategies to drive brand awareness, increase customer engagement, and generate leads
- Develop and execute comprehensive digital marketing strategies to meet company objectives and targets.
- Plan and manage digital advertising campaigns, including search engine marketing (SEM), search engine optimization (SEO), display advertising, social media advertising, and email marketing.
- Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns and make data-driven recommendations for optimization.
- Stay up-to-date with the latest trends and best practices in digital marketing, including new tools and platforms, and implement them to drive innovation and achieve competitive advantage.
- Collaborate with internal teams and external agencies to create and optimize landing pages, website content, and user journeys to enhance the overall user experience and drive conversions.
- Utilize marketing automation tools to develop and execute targeted email marketing campaigns and workflows.
- Conduct market research and competitor analysis to identify opportunities, challenges, and trends in the digital landscape.
- Develop and maintain strong relationships with digital marketing partners and vendors to ensure effective collaboration and achieve desired results.
- Prepare and present reports on digital marketing performance, including ROI analysis, to senior management and stakeholders.
- Proven working experience as a digital marketing manager or in a similar role.
- In-depth knowledge of digital marketing principles, channels, and best practices.
- Experience with digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, marketing automation software, and content management systems (CMS).
- Strong analytical skills and the ability to interpret data and draw actionable insights.
- Excellent project management skills with the ability to manage multiple campaigns simultaneously.
- Creative thinking and problem-solving abilities to develop innovative digital marketing strategies.
- Up-to-date with the latest digital marketing trends and industry developments.
Job Classification
Industry: BPM / BPOFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: Avant GardeLocation(s): Kolkata
Keyskills: Content management Google Analytics Email marketing Social media Market research Brand awareness SEM SEO Digital marketing Customer engagement
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