Director- Digital Marketing
- Toothsi
- 6 - 11 years
- Mumbai
- 1 month ago
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Job Description
Key Responsibilities:
Strategic Leadership:
- Define and implement a comprehensive digital acquisition strategy.
- Identify and scale high-impact marketing initiatives to drive growth.
End-to-End Campaign Ownership:
- Manage the full lifecycle of paid marketing campaigns:
- Budgeting and resource planning
- Creative direction and production
- Landing page and conversion rate optimisation
- Ongoing performance tracking and adjustment
Performance Analysis & Reporting:
- Track KPIS and marketing ROI across channels.
- Deliver regular performance reports and insights to senior leadership.
Testing & Optimisation:
- Build a high-cadence experimentation framework (A/B testing, multivariate testing).
- Continuously optimise campaigns for cost-efficiency and impact.
Channel Strategy & Execution:
- Execute advanced SEM, keyword, and retargeting strategies.
- Drive personalised acquisition efforts using cohort and segment-based targeting.
Cross-Functional Collaboration:
- Work with Growth and Product teams to develop user-level insights.
- Partner with Brand Marketing to align messaging with performance objectives.
Marketplace & E-Commerce Management:
- Lead digital marketing and asset management for platforms such as Amazon and Flipkart.
- Optimise marketplace presence to maximise visibility and revenue.
Required Experience & Qualifications:
- 8+ years of experience in performance or digital marketing, managing large-scale campaigns and working with multiple stakeholders in fast-paced environments.
- Proven track record in executing and scaling performance marketing initiatives across channels such as paid search, social, display, and video.
- Strong proficiency with SEO, SEM, and SMM, along with expertise in data and attribution tools, analytics platforms, and campaign performance monitoring.
- Demonstrated ability to analyse complex data, extract key insights, and convert them into clear, actionable strategies and data stories.
- Experience in leading high-cadence experimentation frameworks, including A/B and multivariate testing, to optimise marketing performance.
- Strong cross-functional collaboration skills with the ability to lead with influence and drive alignment across marketing, product, growth, and analytics teams.
- A growth mindset and comfort with ambiguity, experimentation, and problem-solving in evolving, cross-disciplinary environments.
- High attention to detail and organisational discipline in managing concurrent campaigns and initiatives.
- Experience working with e-commerce marketplaces such as Amazon and Flipkart is a plus.
- Willingness to operate beyond defined responsibilities to support broader business objectives and ensure cohesive execution across teams.
Job Classification
Industry: Medical Devices & EquipmentFunctional Area / Department: Strategic & Top ManagementRole Category: Strategic & Top Management - OtherRole: Strategic & Top Management - OtherEmployement Type: Full timeContact Details:
Company: ToothsiLocation(s): Mumbai
Keyskills: Performance Marketing Growth Head Marketplace Advertising Digital Marketing Budget Management & ROI Optimization
Toothsi
About Toothsi:Toothsi is a new age startup in the healthcare and cosmetics space providing smile correction services at home. Toothsi utilizes revolutionary Clear Aligner technology to make teeth straightening hassle-free and affordable. A desirous patient can have access to a superior quali...
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