Director - Digital Marketing
- Toothsi
- 8 - 13 years
- Mumbai
- 1 month ago
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Job Description
Preferred Experience: Experience in [industry, e.g., fashion retail, electronics, grocery, lifestyle] Role Overview: We are looking for a strategic and analytical Director of Digital Marketing to lead and scale our digital acquisition efforts across search, display, video, and ecommerce marketplaces like Amazon and Flipkart. This role will drive end-to-end ownership of paid marketing initiativesfrom planning and execution to experimentation and performance optimization. You will collaborate closely with cross-functional teams to align digital campaigns with broader business goals, leveraging data to inform decisions, improve ROI, and accelerate subscriber growth. Strong leadership, a test and-learn mindset, and deep expertise in digital performance channels are essential.
Key Responsibilities: Strategic Leadership: Define and implement a comprehensive digital acquisition strategy. Identify and scale high-impact marketing initiatives to drive growth. End-to-End Campaign Ownership: Manage the full lifecycle of paid marketing campaigns: o Budgeting and resource planning o Creative direction and production Landing page and conversion rate optimization o Ongoing performance tracking and adjustment Performance Analysis & Reporting: Track KPIs and marketing ROI across channels. Deliver regular performance reports and insights to senior leadership. Testing & Optimization: Build a high-cadence experimentation framework (A/B testing, multivariate testing). Continuously optimize campaigns for costefficiency and impact. Channel Strategy & Execution: Execute advanced SEM, keyword, and retargeting strategies. Drive personalized acquisition efforts using cohort and segment-based targeting.
Cross-Functional Collaboration: Work with Growth and Product teams to develop user-level insights. Partner with Brand Marketing to align messaging with performance objectives. Marketplace & E-Commerce Management: Lead digital marketing and asset management for platforms such as Amazon and Flipkart. Optimize marketplace presence to maximize visibility and revenue. Required Experience & Qualifications: 8+ years of experience in performance or digital marketing, managing large-scale campaigns and working with multiple stakeholders in fastpaced environments. Proven track record in executing and scaling performance marketing initiatives across channels such as paid search, social, display, and video. Strong proficiency with SEO, SEM, and SMM, along with expertise in data and attribution tools, analytics platforms, and campaign performance monitoring. Demonstrated ability to analyze complex data, extract key insights, and convert them into clear, actionable strategies and data stories. Experience in leading high-cadence experimentation frameworks, including A/B and multivariate testing, to optimize marketing performance. Strong cross-functional collaboration skills with the ability to lead with influence and drive alignment across marketing, product, growth, and analytics teams. A growth mindset and comfort with ambiguity, experimentation, and problem-solving in evolving, cross-disciplinary environments. High attention to detail and organizational discipline in managing concurrent campaigns and initiatives. Experience working with e-commerce marketplaces such as Amazon and Flipkart is a plus. Willingness to operate beyond defined responsibilities to support broader business objectives and ensure cohesive execution across teams
Preferred Experience: Experience in [industry, e.g., fashion retail, electronics, grocery, lifestyle]
Job Classification
Industry: Medical Devices & EquipmentFunctional Area / Department: Strategic & Top ManagementRole Category: Strategic & Top Management - OtherRole: Strategic & Top Management - OtherEmployement Type: Full timeContact Details:
Company: ToothsiLocation(s): Mumbai
Keyskills: Growth Marketing performance marketing Marketplace Strategic Leadership Campaign Ownership Channel Strategy E-Commerce Management Digital Marketing Strategic Marketing Growth Strategy Performance Analysis
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Toothsi
About Toothsi:Toothsi is a new age startup in the healthcare and cosmetics space providing smile correction services at home. Toothsi utilizes revolutionary Clear Aligner technology to make teeth straightening hassle-free and affordable. A desirous patient can have access to a superior quali...
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