Marketing Manager
- Xoxoday
- 5 - 7 years
- Bengaluru
- 3 months ago
- Email to a friend
- Report this job
Job Description
Strategic Marketing Planning: Develop and implement marketing strategies to increase brand visibility, market share, and customer acquisition in the US market.
Campaign Management: Plan, execute, and optimize marketing campaigns across multiple channels (digital, social media, content marketing, email, events, etc.) to generate leads, increase engagement, and drive conversions.
Brand Awareness: Lead efforts to position and differentiate our brand within the competitive US market, ensuring our message resonates with target audiences.
Market Research Analysis: Conduct market research to understand customer needs, competitor activities, and industry trends. Use this data to refine marketing strategies and identify growth opportunities.
Digital Marketing: Oversee digital marketing efforts, including SEO/SEM, paid media, social media, and content marketing, to increase traffic, engagement, and conversions.
Content Creation Strategy: Work with the content team to develop high-quality, relevant content for various channels, such as blogs, whitepapers, case studies, email newsletters, and social media.
Lead Generation Nurturing: Collaborate with the sales team to create effective lead-generation strategies and manage the lead nurturing process to convert prospects into loyal customers.
KPI Tracking Reporting: Set, track, and report on key marketing performance metrics such as ROI, customer acquisition cost (CAC), conversion rates, and lifetime value (LTV).
Sales Enablement: Provide the sales team with the tools, resources, and messaging they need to effectively engage prospects and close deals.
Budget Management: Manage the marketing budget, ensuring resources are allocated efficiently to achieve maximum impact across campaigns and initiatives.
Collaboration with Cross-functional Teams: Partner with product, customer success, and other teams to ensure marketing campaigns align with product launches, customer needs, and company objectives.
Requirements:
Experience: 5+ years of experience in marketing, with at least 2 years in a management role. Previous experience in B2B or B2C marketing is a plus.
Industry Knowledge: Experience in [specific industry, if applicable] or a similar field, with a strong understanding of the US market dynamics.
Digital Marketing Expertise: Solid understanding of digital marketing channels, including SEO, SEM, social media, and content marketing. Hands-on experience with Google Analytics, marketing automation tools (HubSpot, Marketo, etc.), and CRM systems (Salesforce).
Analytical Skills: Strong ability to analyze data, identify trends, and make data-driven decisions. Experience with performance tracking and reporting.
Content Creation: Excellent copywriting and content creation skills for blogs, email campaigns, social media, and more.
Project Management: Strong organizational and project management skills with the ability to handle multiple campaigns and deadlines.
Communication: Excellent communication skills, both written and verbal, with the ability to work collaboratively across teams.
Creative Innovative: Ability to think outside the box and create marketing campaigns that stand out in a competitive market.
Preferred Qualifications:
Experience in a specific market vertical (e.g., SaaS, healthcare, fintech, etc.).
Knowledge of advanced marketing strategies (growth hacking, ABM, etc.).
Familiarity with design tools (e.g., Canva, Adobe Creative Suite) is a plus.
Previous experience with event planning or webinars is beneficial.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: XoxodayLocation(s): Bengaluru+ View Contact
Keyskills: Google Analytics Campaign management Social media Market research Healthcare SEM Event planning SEO Digital marketing CRM
Fraud Alert to job seekers!
₹ Not Disclosed
Similar positions
Xoxoday
At Giftxoxo, we believe that meaningful experiences provide personal fulfilment. We carefully curate our offering of high-quality experiences & activities, package them beautifully, and make them easy to book. We provide a personal curated touch as we believe the acts of sharing and gifting shou...
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in