Senior Analyst, Digital Marketing @ Justified Advertising

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Senior Analyst, Digital Marketing

Justified Advertising
5 - 10 years
Kolkata
2 months ago
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Job Description

About the Role

As a Senior Analyst - Digital Marketing at JustAnswer, youll enhance the efficiency and reach of our paid SEM efforts through testing, spend optimization, and vertical expansion. This role requires a quantitative problem-solver who brings clarity and insight to the team. Youll be based in JustAnswers Bengaluru office, supporting the Customer Acquisition team in San Francisco.

What You ll Do

Optimize and grow Google Search Ads for justanswer.com and niche sites.
Conduct keyword research to enhance SEM campaigns.
Design and test Google Ads experiments, monitor landing page and product tests, and troubleshoot performance issues.
Manage SEM/PPC budgets, ensuring alignment with ROAS objectives.
Analyze metrics using tools like Google Ads, Excel, and Google Analytics for data-driven decisions.
Collaborate with cross-functional teams to achieve business goals.
Stay updated on industry trends and perform competitive analysis.

What We re Looking For

5+ years in Digital Marketing.
Expertise in Google Ads, GDN, YouTube, DoubleClick/DV360, and/or Facebook Ads.
Proficient in Excel (VLOOKUPs, SUMIFs).
SQL experience is a plus.
Comfortable with Google Analytics, conversion tracking, and tag management.
Basic knowledge of web technologies (HTML, CSS, JavaScript) and/or programming.
Familiarity with LLMs (e.g., GPTs) is a bonus.
Analytical and data-driven approach.
Proactive and results-oriented.

Job Classification

Industry: IT Services & Consulting
Functional Area / Department: Marketing & Communication
Role Category: Digital Marketing
Role: Marketing Automation Specialist
Employement Type: Full time

Contact Details:

Company: Justified Advertising
Location(s): Kolkata

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Keyskills: Customer acquisition SAN PPC Google Analytics Analytical Javascript HTML SEM Digital marketing SQL

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Your name (*)

Email (*)

Mobile (*)

Preferred City (* max. 2 w/comma)

Designation / Expected Role

Current / Recent Company (*)

Experience (*)

Expected Salary (*)

Desired Industry (*):

Functional area / Department (*):

Enter Skills (key skills, subjects, technologies & roles to use in search)

Write briefly about yourself, your experience and education (*)

Attach ResumeMax 2.38 MB (RTF, PDF, DOC, DOCX formats only parsed)

Please, check the file size and type.

Add social media [ + ]

Create password

I agree with website service terms and conditions

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Justified Advertising

JustAnswer (www.justanswer.com) is the worlds leading expert marketplace, connecting more than 16 million people worldwide with doctors, lawyers, and more. We are revolutionizing professional services by making fast, affordable expert help accessible to people everywhere.

Senior Analyst, Digital Marketing @ Justified Advertising

Home > Digital Marketing