Digital Marketing Strategist
- Conquer Technologies
- 3 - 4 years
- Hyderabad
- 2 months ago
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Job Description
Job Role: Digital Marketing Strategist
We are seeking a proactive and data-driven Assistant Marketing Manager to join our team and
contribute to our digital marketing strategy. In this role, you will play a crucial part in executing
and optimizing campaigns across Google Ads, social media platforms, and various digital
channels. The ideal candidate will have a strong understanding of Google Ads, Google Analytics,
SEO, and lead generation techniques, along with hands-on experience in social media marketing
and advertising.
Responsibilities:
Lead and manage all aspects of Google Ad campaigns, including creation, optimization, and
performance analysis.
Develop and optimize ad campaigns and paid search landing pages to maximize ROI.
Utilize Google Ads to drive various online marketing campaigns aimed at achieving specific outcomes
such as Lead Generation and MQL's.
Analyze and optimize pay-per-click (PPC) campaigns to identify patterns and trends that inform digital
marketing strategy.
Manage and optimize display campaigns across multiple devices to enhance online visibility.
Develop PPC strategies to generate leads and increase online visibility through search engine
optimization.
Conduct keyword research and competitor analysis to formulate effective strategies for
outranking competitors.
Regularly monitor Google Analytics to understand traffic acquisition channels and optimize
marketing efforts accordingly.
Promote brand presence on social media platforms such as Facebook, Google Plus, Twitter,
LinkedIn, etc.
Lead search engine marketing (SEM) campaigns, including PPC bid management and A/B testing,
to optimize campaigns for maximum ROI.
Job Qualifications and Skill Sets:
Bachelor's degree in digital marketing, business, or a related field.
Proficiency in Google Ads and Google Analytics, with a Google Ads certification.
Demonstrated understanding of search engine optimization (SEO) and search engine marketing (SEM)
principles.
Ability to produce reports and presentations for management using Word, Excel, Keynote and
PowerPoint.
Strong analytical skills with the ability to interpret data and derive actionable insights.
Excellent communication and presentation skills, both verbal and written.
Proven track record of managing and optimizing Google Ads campaigns to achieve specific
marketing objectives.
Ability to work independently and collaboratively in a fast-paced environment.
Attention to detail and strong organizational skills to manage multiple tasks effectively.
Continuous learning mindset to stay updated with industry trends and best practices in digital
marketing.
If you're passionate about leveraging data to drive marketing decisions and possess the skills to manage and
optimize Google Ads campaigns effectively, we'd love to hear from you.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Digital Marketing - OtherEmployement Type: Full timeContact Details:
Company: Conquer TechnologiesLocation(s): Hyderabad
Keyskills: SEM Online Branding Content Marketing Internet Marketing Digital Campaigns Google AdWords Digital Marketing Social Media Marketing Web Promotion SMO Ppc Campaigns Google Webmaster Tools Digital Media Online Marketing Web Marketing SEO Digital Branding
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