Digital Marketing Manager
- Apptunix
- 4 - 7 years
- Mohali, Chandigarh
- 2 months ago
- Email to a friend
- Report this job
Job Description
Responsibilities- Enter, nurture, and track leads in the CRM system to actively engage with potential customers, elevate their interest, and uncover future opportunities.
- Develop and maintain knowledge of all company products to communicate appropriate solutions effectively. Understand different buying personas to position the company's value and persuade prospects to learn more.
- Coordinate and track SEO and SEM activities. Develop website, social, and campaign content based on keyword research.
- Establish, maintain, and optimize scalable processes to ensure best practices in campaign and lead management.
- Analyze marketing and sales data from CRM platforms to develop insights and recommend optimizations to meet revenue targets.
- Drive key business metrics, including leads, MQLs, SQLs, and opportunities. Track and maintain demand and lead generation activities in the CRM.
- Leverage excellent data analytics skills to generate actionable campaign insights.
- Consistently apply a growth mindset: curiosity, analysis, creative problem-solving, and deep ownership.
- Conduct lead audits by following SOPs and collaborating with the Sales team to achieve targets.
- Identify new target audiences and industry verticals to amplify results.
- Set up email automation for non-responsive leads.
- Set up and optimize PPC campaigns (Google AdWords, Facebook, LinkedIn Ads) for different verticals and geographic locations to achieve a 10x ROAS.
- Measure the impact of campaigns by reporting key performance indicators, such as conversion rates, CTR, cost per lead, and lead quality.
- Develop budget and lead forecast recommendations.
- Collect and analyze ad performance data to identify trends and optimize ROI.
- Assist with executing A/B tests for ad copy, bid strategies, keywords, audience segments, and images.
- Monitor and diagnose performance issues while implementing mitigation strategies.
- Create effective landing page content to maximize results.
- Analyze sales pipeline reports and dashboards in the CRM.
- Participate in weekly sales strategy meetings with the Sales team and communicate regularly with team members.
- Measure and track daily lead generation activities against weekly, monthly, quarterly, and annual goals.
- Proven ability to achieve revenue-based targets beyond lead counts.
- Quick learning ability to present new information effectively in written and visual formats.
- Strong project management skills to handle multiple tasks independently and as part of a team.
- Exceptional relationship-building skills to achieve shared goals.
- Ability to manage ambiguity and guide cross-functional teams toward delivering superior customer experiences.
- Attention to detail in adhering to brand and visual guidelines.
- Collaborative mindset to work with cross-functional and regional teams.
- Excellent communication skills.
- Creative and innovative problem-solving skills.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: ApptunixLocation(s): Mohali, Chandigarh+ View Contact
Keyskills: Computer science Sales strategy Sales Focus Research Digital marketing
Fraud Alert to job seekers!
₹ Not Disclosed
Similar positions
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in