Director of Marketing @ Zycus Infotech

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Director of Marketing

Zycus Infotech
10 - 15 years
Mumbai
3 months ago
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Job Description

We are looking for a dynamic Director of Marketing to lead and scale our marketing efforts globally. As the Director of Marketing, you will be responsible for driving demand generation, brand awareness, and pipeline growth across the enterprise segment. This role requires a strategic thinker with a deep understanding of B2B SaaS marketing, a strong grasp of account-based marketing (ABM), and experience in scaling marketing initiatives for enterprise software companies.

Key Responsibilities

Demand Generation Pipeline Growth: Develop and execute multi-channel marketing campaigns to drive qualified leads and revenue growth.
ABM Enterprise Marketing: Implement targeted marketing programs for large enterprises ($1B+ revenue), leveraging personalized content and engagement strategies.
Sales Marketing Alignment: Partner with the sales team to optimize lead conversion, improve sales enablement, and align marketing efforts with revenue goals.
Event Field Marketing: Plan and execute high-impact events, conferences, webinars, and thought leadership initiatives to enhance brand presence.
Content Digital Strategy: Oversee content marketing, SEO, PPC, and digital advertising efforts to increase brand awareness and inbound traffic.
Partner Alliance Marketing: Collaborate with key consulting and SI partners to create joint marketing initiatives.
Marketing Analytics ROI: Track and optimize marketing performance, ensuring a strong return on investment (ROI) and data-driven decision-making.

Qualifications Experience

Should have an Engineering Degree in Computers and should be an MBA from a Tier 1 Business School
Should have at least 10+ years of B2B marketing experience, with at least 5 years in a leadership role.
Proven success in marketing enterprise SaaS solutions, preferably in procurement, supply chain, or spend management domains.
Strong expertise in demand generation, ABM, digital marketing, and event marketing.
Experience working with enterprise sales teams and aligning marketing efforts to support large deal closures.
Hands-on experience with marketing automation tools (HubSpot, Marketo, etc.), CRM (Salesforce), and analytics tools.
Exceptional communication, leadership, and project management skills.

Why Join Zycus

Work with a leading procurement SaaS company at the forefront of AI and automation.
Opportunity to lead US marketing strategy and drive measurable business impact.
Competitive compensation, growth opportunities, and a collaborative work environment.

Job Classification

Industry: IT Services & Consulting
Functional Area / Department: Marketing & Communication
Role Category: Marketing
Role: Direct Marketing
Employement Type: Full time

Contact Details:

Company: Zycus Infotech
Location(s): Mumbai

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Keyskills: Supply chain Procurement Automation Field marketing Consulting SEO Digital marketing Marketing strategy Analytics CRM

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Zycus Infotech

Headquartered in Princeton, the U.S. in 1998, Zycus has grown every day to be established as an organization, which is now a leading global provider of complete Source-to-Pay suite of procurement performance solutions, with a comprehensive product portfolio for both strategic and operational aspects...

Director of Marketing @ Zycus Infotech

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