Your browser does not support javascript! Please enable it, otherwise web will not work for you.

Head of Branding and Marketing @ Softobiz

Home > Marketing

 Head of Branding and Marketing

Job Description


 Job Title Head of Branding and Marketing Location Hyd Experience 10+ years  Company EasyWebinar  Key Responsibility Areas (KRA) for Head of Branding and Marketing at EasyWebinar   1. Build and Scale the Marketing Team  
  •  Objective Establish and expand the marketing team to meet the delivery needs of marketing services offered to clients.
  •  Key Actions :
  • Recruit, train, and mentor team members across various marketing functions, including content, social media, and performance marketing.
  • Ensure high-quality standards in all marketing deliverables provided to clients.
  • Create a collaborative and results-driven culture to ensure timely and effective service delivery.

    •   2. Lead Global Brand and Growth Marketing Functions  
  •  Objective Build a human-centered brand story and maintain consistent messaging across all internal and external communication channels.
  •  Key Actions :
  • Identify human insights to create a strong emotional connection between the brand and its audience.
  • Develop and maintain brand messaging and positioning across all platforms (website, social media, emails, etc.).
  • Ensure brand consistency in all communications and touchpoints across channels.

    •   3. Social Media and Campaign Management  
  •  Objective Plan and execute social media campaigns to increase brand awareness and lead generation.
  •  Key Actions :
  • Develop and implement multi-channel social media campaigns to drive engagement and growth.
  • Work with the performance marketing team to provide ad copies and creative assets.
  • Analyze campaign performance and optimize efforts to achieve the lead generation quota.
  • Broaden the understanding of the Ideal Customer Profile (ICP) to improve ad targeting.

    •   4. Demand Generation and Revenue Support  
  •  Objective Support the demand generation and revenue goals through market research, campaign planning, and execution.
  •  Key Actions :
  • Conduct targeted market research to refine audience segments and identify growth opportunities.
  • Lead the development and execution of campaigns that drive user acquisition and customer engagement.
  • Collaborate with the sales team to align marketing efforts with revenue goals.

    •   5. Content Marketing and Automation  
  •  Objective Manage the content marketing calendar to drive consistent messaging and user acquisition.
  •  Key Actions :
  • Oversee the creation of blogs, podcasts, newsletters, and other content pieces to engage potential customers.
  • Plan and develop podcast episodes that address key topics, industry trends, and customer pain points.
  • Manage email campaigns, including automation, to nurture leads and drive conversions.
  • Track and report on the success of content efforts in increasing user acquisition and engagement.

    •   6. Affiliate Marketing and Corporate Event Support  
  •  Objective Support affiliate marketing initiatives and corporate event planning.
  •  Key Actions :
  • Lead the creation of marketing assets for affiliate marketing, including banners, landing pages, and email templates.
  • Plan corporate events, deciding which events to attend based on strategic value.
  • Ensure all event materials, including merchandise, handouts, and presentations, are prepared and aligned with the brand.

    •   7. Sales Campaigns Aligned with Regional Events  
  •  Objective Plan and execute sales campaigns to align with regional events for product and service launches.
  •  Key Actions :
  • Identify key regional events or holidays that can serve as strategic opportunities for product or sales launches.
  • Develop localized marketing strategies to increase relevance and impact for regional audiences.
  • Coordinate with the sales and product teams to ensure smooth execution of these campaigns.

    •   8. Performance Tracking and Reporting  
  •  Objective Maintain a dashboard to track marketing performance and ensure data-driven decision-making.
  •  Key Actions :
  • Set up a comprehensive dashboard to monitor the performance of all marketing activities, including lead generation, campaign success, and social media performance.
  • Ensure regular reporting to track KPIs and metrics, sharing insights with leadership and adjusting strategies as needed.
  • Use data analytics to continually optimize marketing efforts for maximum ROI.

    •   9. Build and Optimize Webinar Funnel for Customer Indoctrination  
  •  Objective Develop a robust webinar funnel to nurture customers and increase conversion rates.
  •  Key Actions :
  • Design a webinar funnel that effectively indoctrinates customers by guiding them through their buyer's journey.
  • Create engaging webinar content that addresses customer pain points, provides solutions, and builds trust.
  • Continuously optimize the webinar funnel based on performance data, focusing on increasing conversion rates from leads to customers.
  • Leverage webinars as a key tool to nurture leads and drive engagement throughout the sales process.

    •   10. Consultation for Services Prospects  
  •  Objective Provide expert consultation to service prospects as part of the sales or onboarding process.
  •  Key Actions :
  • Participate in calls with prospective clients, offering insights and guidance on how EasyWebinar's services can meet their marketing and business needs.
  • Collaborate with the sales team to ensure prospects receive tailored advice to support decision-making.

    •   11. Success Metrics for Branding and Marketing Efforts  
  •  Objective Measure and report the success and impact of all branding and marketing initiatives.
  •  Key Metrics :
  •  Website Traffic Track growth in unique visitors and overall engagement on the EasyWebinar website.
  •  Social Media Campaign Impressions Monitor impressions, engagement, and overall campaign success across platforms.
  •  Email Campaign Performance Measure open rates, click-through rates (CTR), and conversion rates for all email marketing efforts.
  •  Lead Generation Track the number of leads generated through various channels, including organic, paid, and referral sources.
  •  Conversion Rates Monitor and improve conversion rates across marketing campaigns and webinar funnels.

    • Job Classification

    Industry: BPM / BPO
    Functional Area / Department: Marketing & Communication
    Role Category: Marketing
    Role: Head - Marketing
    Employement Type: Full time

    Contact Details:

    Company: Softobiz
    Location(s): Hyderabad

    + View Contact

    Keyskills:   marketing strategies branding marketing content marketing brand awareness digital marketing performance marketing strategic marketing planning marketing branding business development advertising sales social media marketing marketing communication

     Job seems aged, it may have been expired!
     Fraud Alert to job seekers!

    ₹ Not Disclosed

    Similar positions

    Assistant Manager- Product Marketing

    • Bandhan Life
    • 2 - 3 years
    • Mumbai
    • 2 days ago
    ₹ 5-6.5 Lacs P.A.

    Head SEO

    • Coindcx
    • 5 - 10 years
    • Mumbai
    • 2 days ago
    ₹ Not Disclosed

    Consumer Marketing Manager, APAC

    • Meta
    • 8 - 13 years
    • Mumbai
    • 3 days ago
    ₹ Not Disclosed

    Consumer Marketing Manager, APAC

    • Meta
    • 8 - 13 years
    • Mumbai
    • 3 days ago
    ₹ Not Disclosed

    Softobiz

    About Softobiz Innovation begins with like-minded people aiming to transform the world together. We invite you to become a part of an organization that has been helping clients transform their business by fusing insights, creativity, and technology. At Softobiz, we embrace a divers...

    IndigoJobs © 2025

    For enquiries: contact(at)indigojobs.in

    We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in