Manager IT-Digital Marketing Lead
- Sun Pharma
- 8 - 10 years
- Mumbai
- 24 days ago
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Job Description
Hi,
We are having an opening for Manager IT-Digital Marketing Lead at our Mumbai location.
Job Summary :
Desired Skills & Experience
- Candidate should have worked on end-to-end Digital marketing Tech stack for a consumer business, preferably as a team lead, and having experience of handling multiple partners and agencies.
- Minimum of 8-10 years of experience in a full cycle implementation as well as in support projects.
- Varied experience in different domains of Digital marketing like SEO, SCM, Google Analytics, email, whatsapp and sms marketing etc
- Should have demonstrated exemplary performance in driving website traffic, brand awareness, digital footfall, lead generation and revenue growth
- Candidates with hands on experiences in Customer Engagement Platforms like WebEngage, CleverTap etc.
- Demonstrated track record for maintenance and upliftment of digital assets and content management in an MNC or matrixed organization
- Should have worked in cross functional setup, with multiple stakeholders across IT, Sales & Marketing
- Preferred experience in other allied ATL modes of communication and technical systems
- Proficiency in latest and appropriate Cloud and AI/ML services and offerings
Areas Of Responsibility:
Roles & Responsibilities
* End to end ownership of implementation, uptime and maintenance of all digital marketing assets, including content management
* Provide consultative support and execute new tech initiatives to support marketing strategies of brand awareness and customer acquisitions
* Facilitate the implementation and support of new Digital Marketing strategies from the IT side
* Perform detailed analysis of complex business process requirements and provide appropriate system solutions; identify, interpret, validate and document customer requirements.
* Facilitate workshops to collect business requirements.
* Map client business requirements, processes and objectives; develops necessary product modifications to satisfy customers needs.
* Design, customize, configure and testing of the digital marketing assets
* Identify gaps, issues and work around solutions.
* Act as liaison with internal customer for troubleshooting: investigate, analyze, and solve software problems.
* Handle changes or emergency transports as needed for high priority issues; Document functional designs, test cases and results.
* Proactively identify and propose business process and/or system enhancements.
* Provide consulting services on both new implementations and existing support projects.
* Act as a liaison between the business functions and the technical team.
* Provide ad-hoc training and user support as required help in upskilling of both IT and Business users by fostering awareness of new age technology and platforms
* Work self-directed and independently; may act as subject matter mentor to more junior members.
Educational Qualification : BE/ BTECH/MBA
Specific Certification : Digital Marketing specialization, Google Analytics
Experience : Min. 8 to 10 Years in Digital Marketing
Job Classification
Industry: Pharmaceutical & Life SciencesFunctional Area / Department: Project & Program ManagementRole Category: Technology / ITRole: IT Project ManagerEmployement Type: Full timeContact Details:
Company: Sun PharmaLocation(s): Mumbai
Keyskills: Content Management Hubspot Digital Marketing Crm Tool SEO Google Analytics Salesforce CRM
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