Channel Activation Manager - Cars
- Olx
- 3 - 6 years
- Noida, Gurugram
- 26 days ago
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Job Description
We are seeking a dynamic and result-oriented Trade Activation Manager to join our Central S&OP Team. The ideal candidate will be responsible to drive growth in the paid dealer base for used-car business, through the following:
- Increase in retention and timely renewals of dealer subscription packages
- Targeting and re-acquisition of lost dealers
- Identification and acquisition of new dealers
The role ensures seamless coordination between category, sales and operations, and BI team to conceptualize, implement and review the following:
- Understanding of dealer segments and their needs and requirements
- design and implementation of dealer packages - including pricing and features
- Review adoption and renewal of packages by market and dealer segment
- Understand reasons for poor adoption on a monthly basis, by market, by segment
- Planning and implementation of trade activation schemes to drive better adoption
What you will be doing:
- Develop and implement channel management strategies to achieve business objectives and sales targets.
- Plan and execute channel promotions to Olx packages as below
- increase penetration in targeted categories
- Increase penetration in pre-identified dealer cohorts, by category
- Upgrade package ASPU / Tenure
- Promote new products
- Monitor and analyze market trends, competitor activities, and customer feedback to identify opportunities and threats.
- Develop consumer / dealer insights through meeting dealers on a regular basis to understand their key challenges
- Collaborate with sales, marketing, and product teams to understand business problems, opportunities on a regular basis
- Track and report on the performance of channel management programs, providing recommendations for improvement.
- Manage the budget, ensuring efficient use of resources and ROI optimization.
What we are looking for:
- 3-5 years of experience in a channel management role, a focus on dealers in the general trade environment.
- Must have handled large budgets
- Ability to deal with cross functional teams, esp finance, sales operations.
- Strong analytical and problem-solving skills.
- Strong understanding of retail environments and dealer behavior, across regions.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to work independently and as part of a team.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and marketing software/tools.
What we'll give you:
- Opportunity to work in an early-stage growing company
- Become the driver of growth for city business
- We look forward to enthusiasm that is collaborative and infectious for our growth targets
Job Classification
Industry: Internet (E-Commerce)Functional Area / Department: Sales & Business DevelopmentRole Category: Sales Support & OperationsRole: Sales Support & Operations - OtherEmployement Type: Full timeContact Details:
Company: OlxLocation(s): Noida, Gurugram
Keyskills: Channel Management Sales And Operations Planning Growth Management trade activation
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Olx
OLX, founded in 2006, is a global online marketplace, operating in 45 countries, and is the largest online classified ads company in India, Brazil, Pakistan and Poland.
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