Campaign Developer
- Zeta Global
- 1 - 4 years
- Hyderabad
- 2 months ago
- Email to a friend
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Job Description
The Campaign Developer is responsible for end-to-end technical coding for email campaigns (inclusive of HTML conversion, platform integration, quality assurance, editing, testing, and deployment). This role ensures consistency with brand elements and deliverers a flexible email framework to enable dynamic content.
Responsibilities:
- Solid knowledge of email platform(s)
- Hand-code HTML files optimized for email
- Responsive and fluid conversion of Photoshop documents to HTML optimized for email
- Act as content creation expert for clients and account team(s)
- Execute simple image editing on provided PSDs
- Work with pre-existing or client-provided HTML files and make suggestions/updates for coding improvements to enhance the rendering across a wide-range of email clients (Outlook, Gmail, mobile apps, etc) as needed
- Integrate email content into email platform(s) for campaign deployment, including CAN-SPAM requirements
- Coordinate with account team and clients to fulfill email content creation and change requests
- Consult and troubleshoot on HTML/text mailings, dynamic content personalization, and URL issues
- Conduct content quality assurance checks to ensure the mailing meets client expectations
- Recognize opportunities for coding efficiencies (ie templates/wireframes)
- Integrate 3rd party solutions into email content (Liveclicker, LiveIntent, Movable Ink, etc)
- Maintain role related and project-specific internal reference documentation
- Create and modify static landing pages as needed
- Perform code & creative reviews to optimize emails
- Follow code & QA best practice.
Qualifications:
- Bachelors degree ( BTECH ) OR Masters ( MBA )
- 1 - 4 years of email or web development experience
- Advanced knowledge of HTML / CSS for email
- Intermediate knowledge of responsive & fluid code optimized for email
- Basic knowledge of XML
- Excellent attention to detail
- Demonstrated communication skills
Job Classification
Industry: Advertising & MarketingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Email MarketingEmployement Type: Full timeContact Details:
Company: Zeta GlobalLocation(s): Hyderabad+ View Contact
Keyskills: SAN Image editing Manager Quality Assurance Campaign management Coding XML Web development HTML Photoshop Digital marketing
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