Senior Associate, Paid Social @ Zeta Global

The Senior Associate, Paid Social position is a full-time role that will support the Zeta s social media campaign management team. This role is a great opportunity to leverage your expertise in managing paid social campaigns while incorporating cutting edge trends in digital advertising. Priority will be given to candidates experienced with Facebook Ads Manager. Tasks will include campaign setup, KPI and pacing optimization, and reporting across multiple ad platforms. The employee will learn the key components of paid social marketing campaigns, what metrics matter, and how to create performance reports that illustrate key insights for clients.

Responsibilities:

• Setting up campaigns according to IO requirements (ad uploads, pixels, budgets, and targeting)
• Analyze Facebook performance and make necessary optimizations to meet clients pacing and KPI goals
• Manage campaign reporting by compiling data from internal and external platforms
• Compile image sets for digital marketing campaigns
• Support campaign management team with ad-hoc requests

Requirements:

• Deep understanding of the paid social media ecosystem
• Experience with Facebook required. Additional experience with TikTok, Snapchat, YouTube, or Twitter preferred
• Preference will be given to candidates with Facebook/Meta ad platform experience, including pixel implementation, optimization, audience targeting, and bid/budget management
• YouTube ad experience a plus but not required
• BCA/BSC degree, including quantitative coursework
• Strong written communication skills
• Meticulous attention to detail
• Demonstrated analytical ability
• Interest in digital marketing trends
• Willingness to work during U.S. Eastern Standard Time (EST) hours