Senior Associate, Paid Social
- Zeta Global
- 1 - 4 years
- Bengaluru
- 1 year ago
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Job Description
- The Senior Associate, Paid Social position is a full-time role that will support the Zeta s social media campaign management team
- This role is a great opportunity to leverage your expertise in managing paid social campaigns while incorporating cutting edge trends in digital advertising
- Priority will be given to candidates experienced with Facebook Ads Manager
- Tasks will include campaign setup, KPI and pacing optimization, and reporting across multiple ad platforms
- The employee will learn the key components of paid social marketing campaigns, what metrics matter, and how to create performance reports that illustrate key insights for clients
Responsibilities:
- Setting up campaigns according to IO requirements (ad uploads, pixels, budgets, and targeting)
- Analyze Facebook performance and make necessary optimizations to meet clients pacing and KPI goals
- Manage campaign reporting by compiling data from internal and external platforms
- Compile image sets for digital marketing campaigns
- Support campaign management team with ad-hoc requests
Requirements:
- Deep understanding of the paid social media ecosystem
- Experience with Facebook required. Additional experience with TikTok, Snapchat, YouTube, or Twitter preferred
- Preference will be given to candidates with Facebook/Meta ad platform experience, including pixel implementation, optimization, audience targeting, and bid/budget management
- YouTube ad experience a plus but not required
- BCA/BSC degree, including quantitative coursework
- Strong written communication skills
- Meticulous attention to detail
- Demonstrated analytical ability
- Interest in digital marketing trends
- Willingness to work during U.S. Eastern Standard Time (EST) hours
Job Classification
Industry: Advertising & MarketingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Social Media MarketingEmployement Type: Full timeContact Details:
Company: Zeta GlobalLocation(s): Bengaluru+ View Contact
Keyskills: SAN Social marketing Campaign management Social media Analytical Artificial Intelligence Marketing campaigns HTML Digital marketing Management reporting
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