Lead Talent Attraction, Employer Branding & EVP
- Sutherland
- 3 - 8 years
- Mumbai
- 2 months ago
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Job Description
Job Title: Lead Talent Attraction, Employer Branding & EVP
Location: India (Preferred: Navi Mumbai, hybrid flexibility)
Department: Talent Acquisition
Industry Verticals Supported: Travel, BFSI, Healthcare, Technology, Retail, Insurance, Mortgage
Role Objective:
We are looking for a digital-savvy and strategically creative leader to transform how we attract and engage talent across India. This role will own and drive the employer brand positioning, talent attraction campaigns, and employee value propositionensuring they integrate seamlessly with our SmartRecruiters ATS to deliver a best-in-class candidate experience. The focus is on digital innovation, social media visibility, candidate funnel conversion, and strategic partnerships that fuel pipeline growth across diverse verticals.
Key Responsibilities:
Digital Talent Attraction Strategy:
- Lead a cohesive digital strategy across social media (LinkedIn, Instagram, Facebook, YouTube), career sites, email marketing, job boards, and talent communities.
- Ensure end-to-end integration of branding campaigns with SmartRecruiters ATS to optimize candidate journey, application experience, and lead nurturing workflows.
- Leverage SmartRecruiters' CRM and automation tools for personalized engagement, drip campaigns, and talent pooling.
Candidate Experience Ownership:
- Champion a frictionless, mobile-first candidate experience across all touchpointscareer site, job application, recruiter communications, and post-application engagement.
- Collaborate with TA ops and tech teams to continually audit and enhance candidate journey metrics using SmartRecruiters analytics.
- Implement feedback loops (e.g., candidate NPS, drop-off analysis) and use insights to improve messaging, navigation, and speed-to-feedback.
Employer Branding & Visibility:
- Develop and execute bold, creative digital campaigns tailored to active and passive job seekers across regions and skill sets.
- Drive visibility via SEO-optimized job content, micro-targeted social ads, influencer collaborations, and employee-generated content.
- Build content streams that humanize the brand: employee spotlights, day-in-the-life series, DEI narratives, and leadership messaging.
Channel Strategy & Partnerships:
- Build lead generation pipelines through paid media, organic content, employee referral amplification, talent newsletters, and remarketing campaigns.
- Establish talent partnerships with educational institutions, job portals, hiring communities, and social talent networks.
- Collaborate with digital agencies or freelancers for scalable and creative campaign execution.
Stakeholder Engagement:
- Align branding strategies with leaders from Travel, BFSI, Healthcare, Technology, Retail, Insurance, and Mortgage to support their unique talent needs.
- Liaise with internal HR, Communications, and TA teams to ensure messaging consistency and business alignment.
Key KPIs:
- Increase in quality applicants sourced through branded channels integrated with SmartRecruiters
- Candidate NPS and drop-off rate improvements across application stages
- Career site and job page conversion rates
- Growth in social engagement, branded traffic, and direct applies
- Lead-to-apply and apply-to-interview ratios
- ROI on digital spend (CPL, CPApply)
- EVP awareness and favorability metrics
Candidate Profile:
- 812 years in employer branding, digital recruitment marketing, or talent attraction
- Proven experience in digital campaign management and CRM/ATS integration (SmartRecruiters preferred)
- Track record of optimizing candidate experience in tech-enabled TA ecosystems
- Strong understanding of social media marketing, content development, SEO/SEM, and lead nurturing
- Excellent cross-functional collaboration and business storytelling skills
Tools & Competencies:
- Proven experience in digital campaign management and CRM/ATS integration (Smart Recruiters preferred)
- Social analytics tools (e.g., Hootsuite, Sprout Social)
- Basic design and video editing tools (e.g., Canva, Adobe Premiere)
- Google Analytics, UTM tracking, campaign ROI measurement
- Marketing automation, SEO/SEM, and talent funnel conversion
What Success Looks Like:
- Talent chooses us because of our compelling digital brand and smooth hiring process.
- SmartRecruiters is leveraged to its full potentialpersonalized, data-driven, and candidate-friendly.
- Passive candidates convert through engaging storytelling and multi-channel outreach.
- Candidate experience is rated among the top in our industry segments.
Job Classification
Industry: BPM / BPOFunctional Area / Department: Marketing & CommunicationRole Category: Marketing and Communication - OtherRole: Marketing and Communication - OtherEmployement Type: Full timeContact Details:
Company: SutherlandLocation(s): Mumbai
Keyskills: Talent Attraction Employer Branding EVP Strategy CRM & ATS Integration Stakeholder Management Content Creation Google Analytics Internal Communication Digital Campaigns SEO/SEM Recruitment Marketing Smart Recruiters Social Media Marketing Candidate Experience
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