To perform this job successfully, an individual must be able to perform each essential function satisfactorily.
Aid in the execution and improvement of the GTM steps of the company
Develop clear positioning and messaging around our key products and features - develop a compelling narrative and value proposition for the company s products and communicate our competitive edge.
Deeply understand market needs by segment to build unique and differentiated messaging and positioning, in line with Company s overarching narratives and voice
Conduct customer and persona and ICP research for various initiatives
Support competitive intelligence and sales enablement
Build compelling product-focused content, like videos and explainers
Work closely with design on effectively bringing content and collateral to market effectively and to brand standard
Support go-to-market strategies in collaboration with Digital Marketing, Product Management, and Sales
Work closely with industry experts to ensure effective thought leadership and ongoing relevance in the market.
Lead product launches in partnership with cross-functional teams.
Perform other duties as assigned in the purview of product marketing;
Additional Requirements:
Someone who up-levels the team and company, not just fills a gap.
Excellent writing and storytelling skills
Experience working with executive leadership and cross-functional teams
Thrives in a fast-paced environment, a high-energy go-getter
Strong project management skills
Previous experience in series B funding level companies or higher
Knowledge of embedded electronics, IoT is a plus
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full time