Seo Specialist
- Relinns
- 3 - 4 years
- Mohali, Chandigarh
- 4 months ago
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Job Description
- 3-4 years of experience in successfully developing and executing SEO campaigns
- Understanding of search engine algorithms and ranking methods
- Knowledge of ranking factors and search engine algorithms
- Understanding of Keyword clustering and SEO-friendly website architecture
- Experience with SEO tools, such as Google Analytics, SEMRush, AhRef, Google Search Console
- In-depth experience with website analytics tools (e.g, Google Analytics, WebTrends)
- Knowledge of keyword research and data mining tools
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Should be able to conduct a competitive analysis of other companies
- Excellent written and verbal communication skills (email, phone, etc.)
- Comfortable analyzing high volumes of data on a daily basis
- Familiarity with WordPress or other content management systems
- Experience with other aspects of marketing, such as customer growth, marketing, social media marketing, and advertisements, is a plus
- Working knowledge of HTML, CSS, and JavaScript development and constraints will be a plus
- Up-to-date with the latest trends and best practices in SEO and SEM
What You Will Be Doing:
- To develop optimization strategies that increase the companys search engine results rankings
- To research SEO keywords to use throughout the companys website and marketing materials and to recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- To constantly check search terms, rankings, and analytics to monitor the performance of client websites and make recommendations for improvement
- To set measurable goals that demonstrate improvement in marketing efforts
- To monitor daily performance metrics to understand SEO strategy performance
- To efficiently communicate collaborate with other marketing professionals team members to align with SEO strategy
- To write compelling and high-quality website content, including blog posts and page descriptions
- To update content and website links for maximum optimization and search engine rankings
- To work with the development team to ensure SEO best practices are properly implemented on newly developed code
- To work with editorial and marketing teams to drive SEO in content creation and content programming
- To run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising
- To engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites
- To employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users and to help improve website performance
- To drive targeted and loyal traffic to a website through effective community building
- To use social media to distribute content and encourage more external sites to link back to the site of the organization
- To monitor the algorithms set by the search engines to keep up to date with changes in the SEO landscape
- To develop and integrate content marketing strategies
- To continue checking search terms, rankings, and analytics to monitor the performance of websites and make recommendations for improvement
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: SEOEmployement Type: Full timeContact Details:
Company: RelinnsLocation(s): Mohali, Chandigarh+ View Contact
Keyskills: PPC Content management Wordpress Javascript HTML SEM Link building SEO Data mining Analytics
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Relinns
At Relinns, we breathe tech solutions and embrace innovations with open arms. With over 3 years of experience, we have had a phenonmenal growth which acts as testimony to the knowledge we have come to gather over time.
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