Brand Manager - Complan
- Zydus Wellness
- 0 years
- Mumbai
- 3 months ago
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Job Description
About Zydus WellnessZydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products, integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, Indias first zero-calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs.
With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO Tarun Arora, serving customers in over 25 countries across three continents.
S. No Get to know our organization Click on the below links
1 Company Website
2 Zydus Corporate Park
Brand Manager - Complan
Functional Reporting: Category Head-Nutrition
Administrative Reporting: Category Head-Nutrition
Location: Ahmedabad
Role Purpose
The role serves the purpose of managing & improving the performance of the assigned brands by
Planning & driving execution of annual & interim projects for the brand
Complete Business Responsibility for a category of the brand
Lead Marketing & NPD activities including customer engagement programs and identify product opportunities in QSRs & Large Key Accounts for the company
Key Accountabilities/ Responsibilities
Financial
Develop and execute a strategic roadmap for the brand over the short term (1-2 years), ensuring alignment with overall business objectives.
Identify and build business cases for new opportunities in QSRs, and Key Accounts, ensuring financial viability and alignment with key stakeholders.
Drive the financial performance of ongoing projects, including new product development (NPD), launches, and repositioning efforts.
Customer
Collaborate with the Consumer & Market Insights (CMI) Team and external agencies to discover evolving consumer needs and insights.
Leverage insights to identify opportunities within the QSR segments, ensuring the brand meets changing consumer demands.
Drive on-ground execution in collaboration with the Sales function, ensuring that brand initiatives resonate with customers and track success metrics.
People
Lead cross-functional teams, including R&D, in the development and customization of new products
Contribute to the planning and execution of brand initiatives, ensuring clear communication and alignment among team members.
Foster a collaborative environment, encouraging innovation and the adoption of industry best practices within the team.
process
Streamline and improve internal processes and routines, drawing from industry best practices and advancements in consumer marketing.
Ensure that all brand activities, from NPD to market execution, adhere to efficient processes, enhancing overall productivity and effectiveness.
Continuously monitor and refine brand processes to adapt to market changes and internal needs.
Key Deliverables
% Achievement on Target - Top Line, Bottom Line
Timely delivery of NPD Projects
NPD Pipeline / Stage Gate Milestones
Brand Health Indicators
Marketing Execution related KPI (SLA Adherence, Effectiveness of Spend)
Key Interactions
Internal
Sales, Planning
On alignment of monthly / quarterly / annual plans for the brand, channel
Time to time driving of back-end actions basis business plan
Coordination for planned production / changes / additional business ask & its timely delivery
Approvals & payments to direct vendors
Manufacturing
Logistics
Finance
External
Channel Partners
Creative / Ad agencies, Media Agency
Relationship Management
Coordination / Influence / Negotiation
Key Dimensions
Financial Dimensions
Brand Size
Team
Direct Reports: NA
Others
Brand P&L
Role Requirements:
Educational Qualifications
PG Degree in General / Marketing Management
Experience (Type & Nature)
3-6 years of experience in FMCG companies
Skills & Technical Competencies
Knowledge & understanding of relevant business indicators, category & industry
Understanding of Marketing Communication basics
Stakeholder Management
Effective Communication
Analytical ability, Logical thinking
Essential Skills/Competencies
Zydus Neev Behavioral Competency Framework
Job Classification
Industry: MiscellaneousFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Brand ManagementEmployement Type: Full timeContact Details:
Company: Zydus WellnessLocation(s): Mumbai
Keyskills: analytical line customer engagement advertising marketing management research sales brand management pipeline marketing industrial environment relationship management marketing communication manufacturing backend metrics brand finance communication skills
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