Partner - Inbound Marketing
- Rategain
- 6 - 8 years
- Noida, Gurugram
- 3 months ago
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Job Description
The marketing team at RateGain is undergoing an evolution with a dynamic team and we are now looking to add high performers in our marketing team who can work across the entire buying journey with sales, product and marketing to create experiences using content to impact the end to end purchase journey
We are looking for a passionate, data-driven marketer to understand and create buyer personas, develop buyer journeys, create an engagement calendar across channel to generate more Marketing Qualified Leads, and nurturing those leads to close into customers, in collaboration with sales.
How your day will look like/Job responsibility
- Create/help to create and manage digital create assets (images, videos, written content, websites, webpages, landing pages, CTAs, other content offers, social media posts, etc.), and use these assets to generate marketing-qualified leads.
- Write, execute, and optimize lead generation and nurturing campaigns through email campaigns, content marketing, paid media, and social media channels.
- Collaborate with sales, customer success and product teams to align on customer segmentation/personas, audience analysis, and key messaging.
- Coordinate webinars and events, including pre-event and follow-up communication
- Own daily, weekly, monthly reporting, performance metrics and insights.
- Create and implement integrated marketing campaigns that translate marketing objectives and strategies into successful tactics to drive lead generation and support the overall Brand positioning / strategy
- Establish closed-loop analytics with Product and Product Marketing Managers to understand how our inbound marketing activity turns into customers and continually refine our process to convert customers.
Education Work Experience
- 6-10 years experience in building comprehensive inbound or content marketing programs
- Bachelors degree in finance, accounting, business administration, or a related field.
Knowledge
- Take the lead in creating monthly performance reports to highlight wins, areas of improvement and recommendations for future programs.
- Track, report, and analyze program performance, and make strategy and performance recommendations for further improvement
Skills
- Experience in online marketing with B2B SaaS / B2B technology products is preferred.
- Content marketing experience is preferred.
- Demonstrated success running marketing programs that combine email marketing, marketing automation, social media engagement, SEO, SEM, content creation and reporting
- Prior experience managing popular social media platforms especially LinkedIn and Quora.
- Working knowledge of marketing automation (HubSpot/Marketo/Pardot) and blogging software (WordPress)
- Excellent communicator and creative thinker, with an ability to use data to inform all decisions
Attitude
- Problem-solving ability is the capacity to tackle complex or challenging situations.
- Effective in working independently and collaboratively in teams.
- Actively seeking out opportunities to learn, grow, and adapt to changing environments and technologies.
- Applies a variety of solutions to solve moderately complex problems.
- Quality orientation, attention to detail, and a passion for delivering high-quality solutions.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Creative MarketingEmployement Type: Full timeContact Details:
Company: RategainLocation(s): Noida, Gurugram+ View Contact
Keyskills: digital email marketing pardot wordpress media integrated marketing sales marketing automation marketing online marketing product marketing b2b campaigns marketo lead generation sem content marketing marketing programs hubspot brand positioning
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