Digital Marketing Manager
- Greenhandle
- 5 - 8 years
- Mumbai
- 5 years ago
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Job Description
We are seeking a PG/ MBA (with packaging background) with 5-8 years of experience and can work to actively contribute towards the Growth Development of the company.
Area of WorkData Analysis, Writing and Editing Skills, SEO and SEM Skills, Google Adwords, Listening Skills, Email Marketing Skills, CRM Skills, Social Media Skills, Paid Social Media Advertising Skills and , New Idea into Applications.
Job Responsibilities:- Staying current with emerging opportunities in the digital marketing world
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Directing the hiring of marketing and promotions staff and supervising their work
- Negotiating advertising contracts
- Working with other department heads and staff to discuss plans and marketing strategies
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Understands website metrics and best practices
- Able to work with colleagues at all levels to develop marketing goals and evaluate results
- Good at problem-solving and communication
- Strong writing skills
Job Classification
Industry: Film / Music / EntertainmentFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: GreenhandleLocation(s): Mumbai
Keyskills: Data analysis Email marketing Online marketing Social media Packaging Google AdWords SEM SEO Digital marketing CRM
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