Client Solutions Manager, CPG
- Meta
- 4 - 9 years
- Mumbai
- 2 months ago
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Job Description
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Meta is seeking a Client Solutions Manager (CSM) to join our Ads Business Team. The CSM will work with Indias largest CPG advertisers, who are operating multi-channel, and combine a focus on brand marketing with performance marketing on the Meta platforms.We are looking for a strategic and enthusiastic solution driver who puts customers at the core of everything. This person has a passion for marketing, and firm belief that the future of marketing is identity-based, data-driven and grounded in measurable outcomes.With proven understanding of brand marketing, the CSM is responsible to drive revenue by advising on campaigns on Meta platforms, negotiating and optimizing the advertising solutions, and use data and analytics to build consultative advice for our customers.Success in this position requires a high level of consultative and analytical skills (campaign analytics, data visualization, ad optimization), with focus on client management.The individual must be solution-oriented, with curiosity and power to drive impact in a dynamic, team-oriented environment, while moving fast against challenging deadlines.
Client Solutions Manager, CPG Responsibilities
- Leverage Metas extensive Brand Marketing (Direct Response) solutions and Brand solutions apart from the growing Business Messaging suite to the benefit of our advertisers
- Media Planning, Strategy, and Measurement - manage planning, execution, ongoing reporting and optimization of campaigns (use internal analytics and dashboards to provide optimisation and real time targeting recommendations)
- Provide dedicated account management to top clients, to develop, manage, optimize, and support strategic account plans, and leverage data to create business solutions for clients
- Serve as an industry thought leader in social media and digital advertising and adapt to Meta s ongoing product and technology developments.
- Build key stakeholder relationships both internally and externally, and act as a key influencer in shaping product roadmaps, platform strategy and the overall Meta narrative
- Develop expertise on brand solutions, including industry research and perspective, to drive overall business objectives and marketing solutions for advertisers
- Project Management - Manage complex work streams to optimize marketing objectives for clients. Manage Analytics and dashboards to advise clients (e.g. daily client facing data/insights reporting, understanding performance across hundreds of accounts used by clients, setting up pipelines to pull conversion and impression data, etc.)
- Work with brands to understand their business objectives and develop the Meta strategy in partnership with the Client Partner, which will constitute building on insights, crafting media plans, media strategy, creative and measurement recommendations
Minimum Qualifications
- Bachelors degree
- 4+ years of experience in brand marketing and/or account management roles
- Demonstrated experience of digital performance marketing and accompanying Meta advertising solutions
- Critical thinking, analytical and technical skills are essential, as well as curiosity, persistence, and the dexterity to arrive at solutions in a structured manner
- Demonstrated experience with developing and managing cross functional partnership as well as client relationships in complex and rapidly evolving environment
- Willingness to travel
Preferred Qualifications
- MBA in Marketing/Strategy
About Meta
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Equal Employment Opportunity
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Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .
Job Classification
Industry: InternetFunctional Area / Department: Marketing & CommunicationRole Category: Advertising & CreativeRole: Advertising ManagementEmployement Type: Full timeContact Details:
Company: MetaLocation(s): Mumbai+ View Contact
Keyskills: Industry research Media strategy Social media Project management Analytical Account management Media planning Marketing strategy Analytics Client management
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