Manager- Social Media
- Narayana Hrudayalaya
- 8 - 10 years
- Bengaluru
- 4 days ago
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Job Description
Key Responsibility Statement
% of Time
Strategy Development: 20%
Develop and implement a comprehensive social media strategy aligned with overall business and marketing goals.
Identify and evaluate new social media trends, tools, and applications to ensure the company's social media presence is cutting-edge.
Content Creation and Management: 25%
Oversee the creation of high-quality, engaging, and brand-aligned content for all social media channels.
Coordinate with the content, design, and video production agencies to produce compelling visuals and multimedia content.
Schedule and publish social media posts, ensuring consistency in voice and messaging.
Partner Management: 15%
Manage partners/agencies for day-to-day work, strategy discussions, performance of campaigns.
Performance Analysis: 15%
Monitor, analyse, and report on social media performance metrics using tools and native platform insights.
Adjust strategies based on data to optimize engagement, reach, and conversion rates.
Provide regular performance updates to senior management.
Budgeting: 5%
Plan and prepare the budget for Social Media, including Asset development & Promotional plans.
Finance & Purchase: 5%
Work closely with the finance and purchasing team at corporate for submission of monthly invoices and invoice clearance.
Team Leadership & People Responsibility: 10%
Lead and mentor a team of social media specialists, providing guidance, training, and performance feedback.
Coordinate with cross-functional teams to ensure social media activities are integrated with broader marketing campaigns.
Brand Advocacy: 5%
Ensure all social media activities align with the company's brand values and voice.
Manage any social media crises or negative feedback with professionalism and strategic communication.
Section Four: Key Interactions
Internal: Align with the teams internally to deliver the social media campaigns and strategy
Purchase & Finance Team To ensure timely approvals and payments.
External: Creative Agencies, Media Buying Agencies, Production house & other agencies to discuss the creative requirement and execution plan.
Section Five: Knowledge, Skills and Experience
Educational qualifications/Certification (Threshold educational background required to execute the role)
Graduation/ Post Graduation in Marketing & Communication
Relevant experience (Type/ Nature and years of relevant experience required to execute the role)
8-10 years of experience
- Excellent written communications skills
- Experience in campaign designing, planning & execution, budgeting and analysis.
- Worked closely with advertising/design agencies
Threshold skills and capabilities required to execute the role
Behavioural: Agility & Adaptability to work under dynamic work environment
Job Classification
Industry: Medical Services / HospitalFunctional Area / Department: Marketing & CommunicationRole Category: Advertising & CreativeRole: Advertising & Creative - OtherEmployement Type: Full timeContact Details:
Company: Narayana HrudayalayaLocation(s): Bengaluru
Keyskills: media buying advertising media media strategy content creative content creation marketing marketing campaigns strategy development campaigns management written communication video production social media brand performance analysis communication skills
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Narayana Hrudayalaya
Narayana Health is headquartered in Bengaluru, India, and operates a network of hospitals across the country, with a particularly strong presence in the southern state of Karnataka and eastern India, as well as an emerging presence in northern, western and central India. We believe that the Narayana...
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