Job Description
Job Title - S&C Global Network - AI - CDP - Marketing Analytics - ManagerManagement Level:7-ManagerLocation:Bengaluru, BDC7CMust-have skills:Web Analytics Tools
Good to have skills:Ability to leverage design thinking, business process optimization, and stakeholder management skills.
Job Summary:This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions.
Roles & Responsibilities:Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance.
Professional & Technical Skills:- Relevant experience in the required domain.- Strong analytical, problem-solving, and communication skills.- Ability to work in a fast-paced, dynamic environment.Technical Skills:Must have:GA4/GA360, or/and Adobe Analytics/Customer Journey AnalyticsGoogle Tag Manager, and/or Adobe Launch/AEP Web SDK, and/or Tealium iQ and/or any Tag Manager ToolTableau, and/or Power BI, and/or Looker, and/or any Visualization toolsAdvance level SQLAdvance level JavaScript and jQueryBasic HTMLExperience on debuggers like Adobe Launch debugger, Omnibug, Charles, Browser stack, etc.Good to have:AEP-RTCDP and/or Tealium and/or Segment and/or Lytics and/or any Customer Data Platform (CDPs)Adobe Target and/or Optimizely or any personalization or A/B testing toolAny Marketing destinations like Google Ads, DV360, Adobe Audience Manager, etc.Soft Skills:Strong problem-solving skillsGood team playerAttention to detailsEffective communication skills
Additional Information:- Opportunity to work on innovative projects.- Career growth and leadership exposure.
WHATS IN IT FOR YOUAs part of our Analytics practice, you will join a worldwide network of over 20k+ smart and driven colleagues experienced in leading AI/ML/Statistical tools, methods, and applications for digital marketing, web/mobile analytics, customer data platform, personalization and now GEN AI. From data to analytics and insights to actions, our forward-thinking consultants provide analytically informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance.
What you would do in this roleAn Analyst/Consultant/Manager for Web Analytics serves as the day-to-day marketing technology point of contact and helps our clients get measure value out of their investment into their digital assets by developing a strategic roadmap focused on personalized activation. You will be working with a multidisciplinary team of Solution Architects, Data Engineers, Data Scientists, and Digital Marketers.
Key Duties and Responsibilities:Be a platform expert in one or more leading Tag Management platforms. Deep developer level expertise on Adobe Launch/AEP Web SDK, Google Tag Manager, Tealium iQ.Developer level expertise for Visualization tools e.g. Tableau, Power BI, Looker, etc. Dashboard development using any of these tools.Provide deep domain expertise in our clients business and broad knowledge of digital marketing together with a Marketing Strategist industry.Deep expert level knowledge of GA360/GA4, Adobe Analytics/Customer Journey Analytics. End-to end configuration of these tools for digital assets.Assess and audit the current state of a clients marketing technology stack (MarTech) together with a solutions architect.Perform technical analysis & design for analytics-related initiatives. Define requirements for web or app digital analytics implementation/reporting dashboard.Conduct stakeholder interviews and gather business requirements.Translate business requirements into BRDs, technical specifications, tagging guide, data layer design documents, SDR.Coordinate with website developers for Analytics integration, datalayer implementation.Implement tags for websites/apps using tag managers inclusive of any custom implementations, custom JavaScript, web scraping, tag manager configuration from start to end.Diagnose and troubleshoot analytics implementation and platform configuration issues. Perform end-to-end QA testing forintegrations.Manage ad pixels, third-party tags for digital campaigns.Manage large volumes of structured and unstructured data, extract & clean data to make it amenable for analysis.Root cause analysis, creating actionable insights using Web Analytics Reporting tools or Visualization toolsWork with/as the Solution Architect to strategize, architect, and document a scalable Web Analytics implementation (websites/apps), tailored to the clients needs. Able to integrate multiple Martech tools.Ensure analytics are consistently implemented across digital properties.Provide hands-on support and platform training for our clients.Work with Business Analysts, Data Architects, Technical Architects, DBAs to achieve project objectives - delivery dates, quality objectives etc.Project management expertise for sprint planning.Who we are looking forB Tech/M Tech from reputed engineering collegesMasters/M Tech in Computer ScienceAt least 4+ years of relevant work experience of reporting and tag management across web/mobile analytics platforms inclusive of aspects like technical analysis, design and developmentAt least 4+ years of relevant work experience in marketing, consulting, or analyticsAt least 5+ years of experience working in an agency environmentSubject matter expert in any one multi-channel marketing hubs by Adobe Experience Platform, Google, Tealium.At least 1 years of dashboard development experience with visualization tools like Tableau, Power BI, Looker, etc.Strong understanding of implementation of consent management platforms e.g. Sourcepoint, OneTrust on digital assetsMust have developer experience with tag management platforms like Adobe Launch/AEP Web SDK, Google Tag Manager, Tealium iQ. Certification in any one is mustMust have developer and reporting experience with web analytics tools like Google Analytics or Adobe Analytics/Customer Journey Analytics inclusive of building custom reports. Certification in Adobe Analytics/Google Analytics is a mustExperience in requirement gathering, solution design, tag implementation and audits, Martech tools integrationExperience in defining measurement frameworks for websites/app, suggesting KPIs to track, driving strategy for customer engagementBusiness intelligence expertise for insights, actionable recommendations.Strong hands-on with advanced JavaScript and jQuery. Able to develop custom tags/scripts using tag managersBasic understanding of HTML is a must.Experience in Postman APIs is a plus.Strong experience in ETL, data aggregation and transformation using SQL is a mustExperience debugging with browser developer tools like Adobe Launch debugger, Omnibug, Charles, Browser stack, etc.Experience in mobile analytics implementations is a nice to haveExperience with A/B testing tools is a plus. Good to have knowledge on personalization tools like Adobe Target, OptimizelyGood to have knowledge on CDPs like AEP-RTCDP, Tealium, Segment, LyticsGood to have exposure to Gen AIGood to have knowledge of any marketing destinations like Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc.Proficient in Excel, MS word, PowerPoint, etc.QualificationExperience:12-14Years
Educational Qualification:Any DegreeJob Classification
Industry: IT Services & Consulting
Functional Area / Department: Data Science & Analytics
Role Category: Business Intelligence & Analytics
Role: Business Intelligence & Analytics - Other
Employement Type: Full time
Contact Details:
Company: Accenture
Location(s): Bengaluru
Keyskills:
Root cause analysis
technical analysis
Marketing Analytics
Gen AI
Power BI
Dashboard development
HTML
Tableau
Looker
Postman APIs
S&c Global Network - Ai - Cdp - Marketing Analytics - Manager
