Manager/Senior Manager - PR @ Retail

Fynd is India s largest omnichannel platform and a multi-platform tech company specializing in retail technology, AI, ML, big data, and automation. We power over 2,300 brands , helping businesses manage online and offline sales, streamline operations, and enhance customer engagement.

The role

We are looking for a PR Lead to own and drive a public relations strategy globally for Fynd Commerce and our entire product suite including Boltic, PixelBin, GlamAR, Copilot, and more. Youll be responsible for driving PR efforts while coordinating with an external agency to execute the strategy.

This role is not just about media coverage it s about shaping the narrative, building strong industry relationships, and ensuring Fynd is positioned as a thought leader in commerce, AI, automation, and digital transformation.

What will you do at Fynd

PR Strategy Execution

• Develop and lead the global PR strategy for Fynd and all product verticals, ensuring alignment with business goals.
• Own the end-to-end media relations, press outreach, and storytelling efforts.
• Proactively pitch stories and secure coverage across top-tier publications, industry media, and digital platforms.
• Position Fynd s leadership, products, and innovations as key voices in retail tech, AI, automation, and SaaS.
• Monitor commerce, AI, and SaaS trends to identify opportunities for thought leadership and media placements.

Media Industry Relations

• Build and nurture relationships with journalists, editors, analysts, and influencers across tech, retail, SaaS, and AI domains.
• Develop a strong press network to ensure consistent and impactful media coverage.
• Manage media requests, interviews, and speaking opportunities for Fynd s leadership team.
• Drive executive communications, including keynote speeches, panel discussions, and industry event participation.

Content Thought Leadership

• Craft press releases, bylined articles, op-eds, and media statements that shape industry perception.
• Collaborate with internal teams to create impactful storytelling around product innovations, partnerships, and market trends.
• Work closely with the content and growth teams to align PR efforts with broader marketing strategies.
• Lead crisis communications and reputation management when necessary.

Corporate Community Engagement

• Identify and leverage speaking opportunities, awards, and strategic partnerships to amplify Fynd s brand visibility.
• Engage with online communities, industry forums, and professional networks to position Fynd as an industry leader.
• Support internal communications to keep employees informed and aligned with key brand messaging.

Some Specific requirements:

Must-Have:

• 5+ years of experience in public relations, corporate communications, or media strategy, preferably in SaaS, tech, or retail.
• Strong media relationships with key business, tech, and industry publications.
• Collaboration and management skills when working with an external agency
• Exceptional storytelling skills ability to craft compelling narratives from complex topics.
• Experience in securing media coverage, managing press releases, and handling crisis communications.
• Understanding of B2B SaaS, AI, automation, and retail-tech ecosystems.

Nice-to-Have:

• Experience working with high-growth startups, enterprise SaaS, or commerce technology companies.
• Background in journalism, media, or content strategy.
• Strong connections within AI, automation, and digital commerce circles.
• Experience with executive communications and thought leadership campaigns.

What do we offer

Growth

Growth knows no bounds, as we foster an environment that encourages creativity, embraces challenges, and cultivates a culture of continuous expansion. We are looking at new product lines, international markets and brilliant people to grow even further. We teach, groom and nurture our people to become leaders. You get to grow with a company that is growing exponentially.

Flex University

We help you upskill by organising in-house courses on important subjects Learning Wallet: You can also do an external course to upskill and grow, we reimburse it for you.

Culture

Community and Team building activities Host weekly, quarterly and annual events/parties.

Wellness

Mediclaim policy for you + parents + spouse + kids Experienced therapist for better mental health, improve productivity work-life balance

We work from the office 5 days a week to promote collaboration and teamwork. Join us to make an impact in an engaging, in-person environment!