Product Marketing Specialist - Lead
- Sprinklr
- 4 - 6 years
- Bengaluru
- 2 months ago
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Job Description
Cross-functional Leadership
- Work closely with Product Management to translate complex product features into clear, compelling narratives.
- Anchor Go-To-Market (GTM) strategy and execution across the entire product lifecycle.
- Enable and empower field teams with strong POVs, tailored messaging, interactive demos, and effective enablement content.
- Own release marketing communications and support customer training teams to enhance product adoption and usage.
Market Leadership External Presence
- Define corporate-level positioning and messaging for key buying centers and individual products.
- Build thought leadership across relevant market categories by authoring blogs, whitepapers, and supporting the creation of impactful content assets.
- Communicate Sprinklr s market strategy and clearly articulate product value propositions during analyst briefings , evaluations, and external events.
Strategic Execution Content Development
- Act as internal consultants within the marketing organization, informing and guiding messaging and campaign strategy.
- Create and manage a comprehensive Bill of Materials (BOM) across products, solutions, and target personas.
- Document and distribute win stories, competitive strategies, and best practices across teams.
- Own and continuously enhance website messaging to ensure alignment with market positioning and strategic goals.
What Makes You Qualified:
- 4 to 6 years of professional experience, ideally within Product Marketing or closely related roles.
- Prior experience in B2B SaaS environments highly preferred.
- Strong storytelling and exceptional communication skills; ability to clearly convey complex ideas.
- Demonstrated success in taking products to market and executing structured GTM strategies.
- Highly analytical, data-driven, and comfortable working with numbers to drive strategic decisions.
- Structured thinker with the ability to connect dots, create clarity from ambiguity, and understand the larger strategic context.
- Experience enabling and supporting sales and field teams with messaging, enablement materials, and POV development.
- MBA not mandatory but preferred.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Product MarketingEmployement Type: Full timeContact Details:
Company: SprinklrLocation(s): Bengaluru+ View Contact
Keyskills: Product management Usage Analytical Customer experience management microsoft Marketing communication Content development Enterprise software digital transformation Product marketing
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