SEO Executive
- Cognite
- 0 - 3 years
- Mohali, Chandigarh
- 4 months ago
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Job Description
1. Keyword Research Strategy
- Leverage Tools : Utilize Google Keyword Planner, SEMrush, and Ahrefs to identify high-traffic, low-competition keywords.
- Analyze Metrics : Focus on keywords with strong search volume, low competition, and manageable keyword difficulty.
- User Intent : Choose keywords based on the user s search intent, whether informational, transactional, or navigational.
- Long-Tail Keywords : Target long-tail keywords to attract niche traffic with a higher likelihood of conversion.
2. On-Page Optimization
- Meta Tags : Create compelling title tags and meta descriptions using keywords to boost click-through rates.
- Header Tags : Organize content with proper header tags (H1, H2, H3) to improve readability and SEO.
- Internal Linking : Link to relevant internal pages to enhance user experience and SEO value.
- Natural Keyword Use : Integrate keywords seamlessly to maintain content readability and relevance.
3. Technical SEO
- Optimize Images : Use descriptive filenames and alt text for images to improve SEO and accessibility.
- Page Speed : Compress images and leverage CDNs to reduce page load times.
- Mobile Optimization : Ensure your site is mobile-friendly, aligning with Google s mobile-first indexing.
- Fix Crawling Issues : Use Google Search Console to resolve 404 errors and broken links.
- Responsive Design : Make your site responsive across all devices for a better user experience.
- Secure Site : Implement HTTPS for improved security and rankings.
- XML Sitemap : Maintain an updated XML sitemap for effective site navigation by search engines.
- Core Web Vitals : Optimize for page speed, interactivity, and visual stability to meet Google s Core Web Vitals standards.
4. Link Building Backlinks
- Build Backlinks : Secure guest posts and backlinks from authoritative sites to boost domain authority.
- Social Media Influencers : Promote content via social media and collaborate with influencers to generate organic social signals.
- Shareable Content : Create engaging infographics and videos that naturally attract backlinks.
- Monitor Backlinks : Use tools like Ahrefs to track backlinks and ensure they are high-quality.
- Disavow Toxic Links : Regularly audit your backlink profile and disavow low-quality or harmful links.
5. Content Optimization Updates
- Keyword Optimization : Ensure content (blog posts, product pages) is optimized for relevant keywords, while still providing real value.
- Content Refresh : Update outdated content to keep it fresh and relevant, improving its potential to rank.
- Engagement Media : Add visuals such as images, videos, and infographics to increase user engagement and time spent on page.
6. Monitoring Analytics
- Performance Tracking : Use Google Analytics to track organic traffic, user behavior, and conversions.
- Keyword Rankings : Track rankings and performance metrics like click-through rates and impressions in Google Search Console.
- Key Metrics : Monitor KPIs like bounce rate, conversion rate, backlinks, and time on page to gauge SEO success.
7. Competitor Industry Analysis
- Competitor Research : Use SEMrush to analyze competitors strategies and uncover potential areas for improvement.
- Stay Informed : Follow SEO industry blogs like Moz and Search Engine Journal to keep up with trends.
- Community Engagement : Engage with SEO communities on platforms like Reddit and LinkedIn to share insights and learn new tactics.
8. Future-Proofing
- Embrace New Trends : Experiment with cutting-edge SEO strategies such as AI-driven content optimization, voice search, and video SEO to stay ahead of the competition.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: SEOEmployement Type: Full timeContact Details:
Company: Cogniter TechnologiesLocation(s): Mohali, Chandigarh+ View Contact
Keyskills: Usage Google Analytics On-page optimization Content optimization XML Social media PHP Link building SEO Monitoring
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