Sr Digital Marketing Expert @ Cogniter Technologies

Key Responsibilities Area What You ll Do Content Creation & Management Plan, produce, and publish engaging videos and reels that boost brand visibility. Trend Analysis & Growth Strategy Track platform updates, audience behavior, and industry trends to refine growth tactics. SEO Strategy & Execution Develop and implement on-page, off-page, and technical SEO strategies to raise rankings and organic traffic. Paid Advertising Design, manage, and optimize high-ROI campaigns on Google Ads, Facebook Ads, Instagram Ads, and more. Cross-Functional Collaboration Partner with content, design, and wider marketing teams to ensure unified messaging and branding. Performance Analytics Monitor KPIs across Google, Facebook, Instagram, and YouTube; report insights and iterate for continual improvement. AI-Enhanced Marketing Identify and deploy AI tools for content creation, automation, and performance optimization. Qualifications

Bachelor s degree in Marketing, Communications, or related field (preferred).

3+ years of hands-on digital marketing experience.

Proven expertise in SEO, social media marketing, and PPC (Google, Facebook/Instagram Ads).

Experience creating and optimizing video/reel content.

Familiarity with AI-driven marketing platforms and automation tools.

Strong analytical skills and the ability to translate data into actionable strategies.

Excellent communication, project-management, and multitasking abilities.

Exposure to LinkedIn Ads, Twitter Ads, TikTok Ads, or other paid channels.

Basic graphic design or video editing skills.

Experience with influencer or affiliate marketing programs.

Why Join Us

Work in an innovative, collaborative team environment.

See direct impact on marketing ROI and overall business growth.

Get hands-on access to advanced marketing and AI technologies.

Enjoy clear pathways for professional development and continuous learning.