Ppc Expert
- Netsmartz Infotech
- 2 - 7 years
- Mohali, Chandigarh
- 3 months ago
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Job Description
Job Title: PPC Expert LinkedIn Ads Specialist
Location: Chandigarh (On-site)
Experience: 3 to 8 Years
Employment Type: Full-time
Role Overview:
We are seeking a results-driven Paid Campaign Specialist to lead our paid media initiatives across multiple platforms. The ideal candidate will have a strong background in B2B marketing, with a preference for experience in Microsoft Dynamics. You will be responsible for strategizing, executing, and optimizing paid campaigns to generate high-quality leads and support our sales objectives in the targeted geographies.
Key Responsibilities:
- Develop and manage comprehensive paid media strategies across platforms such as Google Ads, LinkedIn Ads, and Bing Ads.
- Conduct thorough keyword research and audience segmentation to inform campaign targeting.
- Create compelling ad copy and collaborate with the design team to develop engaging visuals.
- Monitor and optimize campaign performance, adjusting bids, targeting, and creatives to maximize ROI.
- Implement A/B testing to continuously improve ad performance and conversion rates.
- Collaborate with the content and sales teams to align messaging and ensure a cohesive customer journey.
- Utilize analytics tools to track campaign metrics and prepare detailed performance reports.
- Stay updated on industry trends and platform updates to ensure best practices are applied.
Qualifications:
- Bachelors degree in Marketing, Business, or a related field.
- 3-5 years of experience in managing paid media campaigns for B2B SaaS companies.
- Proficiency in Google Ads, LinkedIn Campaign Manager, and other relevant platforms.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple campaigns simultaneously.
- Experience with Microsoft Dynamics or similar ERP/CRM platforms is a plus.
- Certifications in Google Ads or LinkedIn Marketing are advantageous.
Preferred Experience:
- Familiarity with marketing automation tools and CRM systems.
- Understanding of the Microsoft Dynamics ecosystem and its value proposition.
- Experience targeting audiences in North America, ANZ, and the Middle East.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: SEM / PPC SpecialistEmployement Type: Full timeContact Details:
Company: Netsmartz InfotechLocation(s): Mohali, Chandigarh
Keyskills: Pay Per Click Linkedin Ads Google Ads PPC Paid Media Ppc Campaigns Linkedin Campaigns
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Netsmartz Infotech
Netsmartz Infotech (India) Pvt. Ltd Netsmartz is a CMMi3 & ISO 9001: 2008 certified software Development Company, headquartered in Rochester, New York and has multiple offices across the globe. With over a decade of existence, 400+ employees, experience of successfully executing 2000+ projects a...
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