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Job Title: Sr. Digital Marketing Expert
Location: Chandigarh
Job Type: Full-Time
Experience Level: Mid to Senior Level
We are looking for a strategic and results-driven Digital Marketing Expert to join our team. The ideal candidate will have a strong understanding of both organic and paid marketing strategies, a creative mindset, and a data-oriented approach to campaign execution. If youre passionate about driving measurable growth through innovative digital techniques and know how to leverage AI tools for performance and productivity, we want to hear from you.
Key Responsibilities Content Creation & ManagementDevelop, manage, and publish video and reel content that engages audiences and builds brand visibility.
Monitor digital marketing trends, platform updates, and audience behavior to drive continuous growth and engagement.
Plan and implement effective SEO strategies to improve website rankings, increase organic traffic, and boost domain authority.
Design, manage, and optimize paid campaigns across platforms including Google Ads, Facebook Ads, and Instagram Ads to generate high-quality leads.
Work closely with content, design, and marketing teams to ensure alignment and consistency across all campaigns and platforms.
Track campaign performance, analyze metrics across Google, Facebook, Instagram, and YouTube, and adjust strategies to improve results.
Identify and utilize AI tools for content creation, automation, analytics, and optimization to improve workflow and outcomes.
Bachelor s degree in Marketing, Communications, or a related field (preferred)
Minimum 3 years of hands-on experience in digital marketing
Proficient in SEO, social media marketing, and paid advertising (PPC, Google Ads, Facebook/Instagram Ads)
Experience with video and reel content creation
Familiarity with AI-based marketing tools and automation platforms
Strong analytical skills with the ability to interpret data and generate actionable insights
Excellent communication and multitasking abilities
Preferred (Nice to Have)Experience with additional ad platforms like LinkedIn Ads, Twitter Ads, TikTok Ads
Basic knowledge of graphic design or video editing
Exposure to influencer marketing or affiliate strategies
Work in an innovative and collaborative team environment
Make a tangible impact on business performance and marketing ROI
Access to advanced marketing tools and AI technology
Opportunities for professional growth and continuous learning
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Friday, February 7, 2025 Today, we at Cogniter proudly celebrate a remarkable milestone - 20 incredible years of dedication, leadership, and excellence by Col. R.S. Sandhu! Wednesday, October 30, 2024 The Cogniter family came together to celebrate Diwali, filling our office with festive joy, laughter, and vibrant energy. The entire workspace transformed into a colorful spectacle, radiating warmth and positivity as we embraced this festival.Keyskills: Social media marketing PPC Automation Performance management Trend analysis PHP SEO Digital marketing Analytics