Assistant Manager Digital Marketing_ Fortis LaFemme, GK-2
- Fortis
- 2 - 6 years
- Delhi, NCR
- 3 days ago
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Job Description
Role & responsibilities
- Communication of campaigns, key products in OPD and IPD, liasoning with PEO to put up patient feedback (offline & online).
- Creating concepts and content for marketing collateral such as brochures, pamphlets, flyers, leaflets, direct mail etc.
- Maintaining regular flow of information about Hospital on website To ensure that the whats new section of the website is updated periodically.
- Promote the hospital in the doctors community through personal visits, publicity, advertisement, brochures and group meetings, CME programs etc.
- Organize CME's / Seminars and lectures for promotion of the activities and services of the medical faculty and specialties
- Organizing Community outreach program: neighborhood camps, school tie ups, community branding.
- Work closely with the brand team towards conceptualizing new initiatives to place Fortis La Femme top of mind recall across the web.
PR and Digital marketing
- Work closely with the digital agency to ensure deliverables and time lines for implementation and execution of all campaigns
- Ensure regular content mapping across website and external media properties
- Use video sharing websites like Youtube, Metacafe to upload Testimonials of patients, Photo Sharing, Viral Videos to ensure Fortis La Femmes online brand presence.
- Participate across healthcare blogs/healthcare social networks and post frequent comments and engage in a healthy debate across key relevant online industry verticals, like Webmd/Hospital impact/Revolution Health etc.
- Ensuring the broken links across website is fixed and regular cleaning up is done
- Regularly study the landing pages and make sure errors and bugs are rectified and fixed
- Ensure all changes in the organization are reflected appropriately on the site and related social media
- Ensure that the yearly budget is allocated evenly for every quarter and further divided into monthly budgets as per the online marketing plan
- Calculate weekly /monthly ROI on media spends.
- Forward the report weekly to the reporting authority and get the feedback.
- Analyze data, and generate reports, letters and news bulletins of or for the department.
Sales
- Increase market share through higher penetration and awareness of Fortis as Hospital of Desire.
- Create database for potential customers & conduct periodic updations of the same.
- Develop and nurture new market and client support and coordination activities. Interact with physicians on a regular basis for the Specialties like Secondary care: Internal Medicine, PHCs, Mental health, and other secondary care specialities.
Any job assigned on time to time by the superiors
Preferred candidate profile
Graduate /PGDBM in Marketing
0-2 yrs of relevant experience
Good knowledge of computers
Networking skills with Doctors /Corporate
Analytical skills
Lead through honesty and Integrity
Job Classification
Industry: Medical Services / HospitalFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Social Media MarketingEmployement Type: Full timeContact Details:
Company: FortisLocation(s): Delhi, NCR
Keyskills: Sales And Marketing Digital Campaigns Digital Marketing Social Media Marketing Marketing Online Branding Online Advertising Internet Marketing Google AdWords Web Promotion Online Marketing Web Marketing Digital Branding
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