Social Media Paid Marketing Specialist
- AK Enterprises
- 2 - 6 years
- Noida, Gurugram
- 18 days ago
- Email to a friend
- Report this job
Job Description
Job Description:
We are seeking an experienced Social Media Paid Marketing Specialist to manage and execute paid social media campaigns across platforms including Facebook, Instagram and TikTok. The ideal candidate will be responsible for campaign strategy, ad creation, performance optimization, budget management, data analysis, and cross-functional collaboration to drive brand awareness, lead generation, and sales growth.
Key Responsibilities:
- Campaign Strategy: Develop and implement paid social media strategies to meet business objectives (lead generation, traffic, brand awareness, sales).
- Ad Creation & Optimization: Craft engaging ad copy, collaborate on creative design, and develop targeting strategies to maximize campaign ROI.
- Platform Management: Manage campaigns on platforms such as Facebook, Instagram and TikTok
- Budget Management: Monitor and optimize advertising budgets to ensure cost efficiency and maximum return on investment (ROI).
- Performance Analysis: Analyze key metrics, prepare performance reports, and recommend optimizations for continuous improvement.
- A/B Testing: Conduct A/B tests on ad creatives, targeting, and bidding strategies to improve campaign outcomes.
- Collaboration: Work closely with content, creative, and analytics teams to align paid campaigns with overall marketing strategies.
- Market Research: Stay updated on social media trends, platform updates, and advertising features.
- Compliance: Ensure all campaigns comply with platform guidelines, legal requirements, and internal policies.
Qualifications:
- Experience: 2-6 years in social media advertising or digital marketing with a focus on paid social campaigns.
- Skills:
- Proficiency in Facebook Ads Manager, Instagram Ads, TikTok Ads.
- Understanding of paid social metrics, KPIs, and performance reporting.
- Expertise in audience segmentation, targeting, and retargeting.
- Strong ad copywriting skills and creative collaboration.
- Analytical skills to interpret data and optimize campaigns.
- Familiarity with A/B testing and conversion rate optimization.
- Knowledge of social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
Additional Requirements:
- Strong communication and collaboration skills.
- Detail-oriented and able to manage multiple campaigns simultaneously.
- Ability to work under tight deadlines and adapt to changing priorities.
Preferred Qualifications:
- Certifications in Google Analytics, Google Tag Manager, or similar analytics tools.
- Experience with influencer marketing and integrating paid ads with organic social strategies.
- Knowledge of emerging platforms and trends (e.g., Pinterest, Snapchat).Role & responsibilities
Job Classification
Industry: Furniture & FurnishingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Growth MarketingEmployement Type: Full timeContact Details:
Company: AK EnterprisesLocation(s): Noida, Gurugram
Keyskills: Paid Social Media Marketing Google Analytics ROI Management TikTok Ads Campaign Optimization Facebook Ads Manager LinkedIn Ads Social Media Campaigns Social Media Marketing Paid Marketing Paid Advertising Campaigns Digital Marketing Specialist Instagram Ads
Similar positions
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in