Marketing Automation Specialist
- Demandlane
- 3 - 8 years
- India
- 2 months ago
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Job Description
About Us - Demandlane:
We are a Silicon Valley based company focused on case acquisition for lawyers. Specifically, we focus on mass tort case acquisition, leveraging AI to improve case acquisition. We have a team of senior product, marketing, and engineering leaders from Silicon Valley, India, Indonesia and Romania with proven experience in launching successful products. We provide a fast-paced environment, work on many exciting problem areas, offer opportunities to learn and grow, and offer excellent pay based on performance. We are a remote-first team spread across many cities in the US, India, Romania, Indonesia and Nigeria.
We are seeking a technically proficient Marketing Automation & Tagging Specialist to enhance our digital marketing infrastructure. This role involves implementing and managing tracking solutions across platforms like Google Tag Manager, Facebook (Meta) Pixel, and TikTok Pixel, as well as automating workflows using tools such as Zapier, n8n, and Airtable to ensure accurate data collection and efficient marketing operations.
Job Description:
- Role: Marketing Automation & Tagging Specialist
- Work Type: Full Time
- Work Mode: Permanent Remote
What You'll Do:
Key Responsibilities
- Tag Management: Implement and manage tags using Google Tag Manager to track user interactions and conversions.
- Pixel Integration: Set up and maintain Facebook (Meta) Pixel and TikTok Pixel for accurate event tracking and audience building.
- Automation Workflows: Design and implement automation workflows using tools like Zapier, n8n, and Airtable to streamline marketing operations.
- Data Layer Management: Collaborate with developers to define and manage data layers for comprehensive tracking.
- Troubleshooting: Identify and resolve issues related to tag firing, data discrepancies, and tracking errors.
- Collaboration: Work closely with marketing, analytics, and development teams to align tracking strategies with business objectives.
- Documentation: Maintain clear documentation of tracking implementations and automation workflows for cross-functional reference.
- Compliance: Ensure all tracking and automation implementations comply with data privacy regulations such as GDPR and CCPA.
Qualifications
- Bachelor's degree in Marketing, Information Technology, or a related field.
- 3+ years of experience in digital marketing technology implementation and automation.
- Proficiency in Google Tag Manager, Facebook (Meta) Pixel, TikTok Pixel, and automation tools like Zapier, n8n, and Airtable.
- Familiarity with JavaScript, HTML, and CSS for tag customization and automation scripting.
- Strong analytical skills with experience in tools like Google Analytics, Hotjar, mixpanel, google ads or meta ads
- Excellent communication skills to convey technical information to non-technical stakeholders.
Preferred Qualifications
- Experience with server-side tagging and advanced analytics platforms.
- Knowledge of additional marketing platforms like LinkedIn Ads, Twitter Ads, or Snapchat Ads.
- Certification in Google Analytics or related platforms.
What We Offer
- Opportunity to make a significant impact in a growing company
- Remote work flexibility
- Competitive salary and benefits package
- Continuous learning and professional development opportunities
- Collaborative and innovative work environment
Job Classification
Industry: LegalFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Marketing Automation SpecialistEmployement Type: Full timeContact Details:
Company: DemandlaneLocation(s): India
Keyskills: Google Analytics Marketing Automation Google Tag Manager Workflow Automation Pixel Integration Meta Pixel HTML Automation Scripting TikTok Pixel Google Ads Zapier Tag Customization Airtable Javascript Implementation And Testing Facebook Pixel
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