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Marketing Executive @ Excelsoft Technologies

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 Marketing Executive

Job Description

-Develop and execute B2B marketing campaigns across digital and offline channels to drive brand visibility and lead generation.
-Create high-quality content including blogs, case studies, whitepapers, newsletters, ad copies, and email campaigns tailored to a professional audience.
-Collaborate with the sales team to align marketing strategies with business goals and support lead nurturing efforts.
-Manage and optimize marketing automation and CRM tools (HubSpot, Salesforce, etc.) to ensure lead management and campaign tracking.
-Organize and promote webinars, online events, and industry-specific forums to engage potential customers.
-Support SEO and SEM strategies through content and campaign initiatives.
-Develop targeted messaging for different customer personas, industries, and stages of the buyerjourney.
-Analyze campaign performance and prepare reports to measure ROI and optimize future efforts.
-Stay abreast of market trends, competitor activities, and emerging technologies relevant to the B2B and EdTech landscape. Requirements
-24 years of proven experience in B2B marketing, preferably within EdTech or SaaS industries.
-Exceptional verbal and written communication skills, with an ability to craft clear, persuasive messaging.
-Experience in digital marketing tools (Google Ads, LinkedIn Ads, SEO/SEM tools) and content management systems.
-Strong understanding of CRM and marketing automation platforms (HubSpot, Salesforce, or similar).
-Ability to work collaboratively in cross-functional teams and manage multiple projects simultaneously.
-Data-driven approach to decision-making with a focus on KPIs and campaign analytics.

Prefered Skill Set:

-Familiarity with graphic design tools (Canva, Adobe Creative Suite).
-Knowledge of account-based marketing (ABM) strategies.
-Experience working with LinkedIn marketing and email drip campaigns.
-Understanding of basic video marketing (webinars, short explainer videos).

Job Classification

Industry: E-Learning / EdTech
Functional Area / Department: Marketing & Communication
Role Category: Marketing
Role: Creative Marketing
Employement Type: Full time

Contact Details:

Company: Excelsoft Technologies
Location(s): Noida, Gurugram

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Keyskills:   B2B Marketing Content management adobe creative suite SEM SEO Digital marketing Marketing Executive CRM Salesforce marketing automation

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Excelsoft Technologies

Excel Soft Technologies Pvt. Ltd is a Innovation, Thought Leadership and Consultative approach is our way of living. We have sustained intellectual property in the 'Ed Tech Domain' which encompasses the entire formal learning curve of an individual - K12, Higher Education, Vocational, and Corporate ...

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