Manager - Social Media
- Clevertap
- 6 - 8 years
- Mumbai
- 19 days ago
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Job Description
We're seeking a self-driven, data-focused Social Media & Community Engagement Manager to lead and grow CleverTap s B2B social presence starting with LinkedIn. This role calls for expertise in building brand influence, growing audiences, and turning content into measurable business impact.
What will you do :
- Own and execute CleverTap s social media strategy with a primary focus on LinkedIn, including leadership profiles.
- Plan and optimize campaigns to maintain a consistent brand voice and drive engagement.
- Build and nurture follower and customer communities through initiatives like webinars, AMAs, and user groups.
- Create and collaborate on high-impact B2B content with writers, designers, and agencies.
- Write and refine social copy, visuals, and video content for brand alignment and platform fit.
- Lead influencer and thought leader partnerships to amplify reach and credibility.
- Run goal-driven campaigns to generate leads, grow pipeline, and drive conversions.
- Test CTAs, formats, and content types to maximize performance; track and report key outcomes.
- Work cross-functionally to align social efforts with larger marketing campaigns and product launches.
- Stay current on trends, platform updates, and industry news to keep content relevant and engaging.
- Trend-jack timely conversations and monitor brand sentiment to manage reputation proactively.
- Set KPIs, analyze performance, and optimize based on data insights.
- Use analytics tools (eg, Sprout, Hootsuite, Google Analytics) to report monthly, quarterly, and annually.
- Expand to secondary channels like YouTube and Reddit once LinkedIn success is established.
What we are looking for :
Must have:
- 6-8 years of B2B social media and community management experience, with a track record of successful LinkedIn campaigns.
- Bachelors degree in Marketing, Communications, Journalism, or a related field.
- Excellent written and verbal communication skills in English.
- Proven ability to manage social platforms and drive organic follower growth.
- Proficient with social media tools, analytics dashboards, and LinkedIn Ads Manager.
- Skilled in building and engaging active online communities.
- Results-driven with experience generating demo requests or pipeline via social.
- Creative thinker with a strong eye for compelling content.
- Analytical and metrics-focused we'll-versed in CTR, engagement, conversions, and follower growth.
- Highly organised, with strong project management and collaboration skills.
- Team player who embraces feedback and values diverse perspectives.
Good to have:
- Experience in high-growth startups or managing global social media presence.
- Knowledge of digital marketing channels including paid social, SEO, email, and event marketing.
- Exposure to influencer programs or brand ambassador initiatives.
- Familiarity with secondary platforms like YouTube and Reddit.
- MBA or advanced degree in Marketing or Communications.
Measures of Success :
- LinkedIn Growth: Increased followers, engagement, and conversions.
- Community Engagement: Stronger advocacy and referral activity.
- Brand Visibility: High-impact thought leadership and reach.
- Influencer Impact: Campaigns driving measurable business results.
- Marketing Alignment: Contributing to leads and pipeline.
- Operational Efficiency: Timely content delivery and actionable reporting.
Who will you'report to: Director, Digital Marketing
Why join us
- Contribute to a product backed by 11 technology patents, showcasing industry-leading innovation.
- You are passionate about technology and its impact on the high-growth mobile technology space
- Power personalized engagement at scale, processing over 30 billion events daily and reaching 3+ billion devices worldwide.
- Flourish in an Environment that Nurtures Growth and Curiosity
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Social Media MarketingEmployement Type: Full timeContact Details:
Company: ClevertapLocation(s): Mumbai+ View Contact
Keyskills: Media strategy Project management Analytical Social media Director Digital marketing SEO Customer engagement Operations Analytics
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