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Director, Business Development (MEA) @ Webengage

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 Director, Business Development (MEA)

Job Description

We are seeking a dynamic and visionary Director, Business Development to lead our strategic growth initiatives and forge impactful partnerships at a global scale. This pivotal role offers significant global exposure, working closely with cross-functional teams including Sales, Marketing, and Product to define and execute comprehensive business development strategies, establish best practices, and optimize lead generation and partnership development processes. The ideal candidate is a self-starter, comfortable operating in a highly dynamic environment, and passionate about guiding a high-performance, cohesive, and collaborative team towards ambitious revenue objectives.
Responsibilities:
  • Strategic Pipeline Generation: Drive strategic outbound and inbound lead generation initiatives, ensuring a robust and consistent sales pipeline that directly aligns with quarterly and annual revenue objectives.
  • Team Leadership Development: Build, mentor, and manage a geographically distributed team of Business Development Representatives (BDRs), fostering a high-performance culture focused on results, continuous learning, and innovation.
  • Playbook Process Ownership: Own and continuously evolve the comprehensive business development playbook, including prospecting strategies, qualification criteria, lead scoring, and efficient handoff processes to sales.
  • Technology Automation: Implement, optimize, and leverage cutting-edge CRM, engagement tools, and automation platforms (eg, Salesforce, HubSpot, Outreach) to maximize team efficiency and effectiveness.
  • Sales Marketing Alignment: Partner closely with Sales Leadership to define target accounts, ideal customer thinking, and data-driven experimentation within the team. Act as an advocate for diversity, inclusion, and empathy in all aspects of team building and outreach strategy.
  • Thought Leadership: Represent WebEngage at industry events, strategic partnerships, and internal leadership forums, advocating for the MarTech and SaaS industries.
Minimum Qualification:
  • 8+ years of B2B SaaS experience with 5+ years in a leadership role within a Sales Development or Business Development team.
  • Proven success in building and managing international BDR/BD teams in a fast-paced startup or scale-up environment.
  • Deep understanding of the enterprise sales cycle and buyer journey in MarTech, CDP, or related SaaS domains.
  • Data-driven mindset profiles (ICPs), and refined opportunity qualification criteria. Collaborate strategically with Marketing to optimize lead nurturing, campaign targeting, and content strategy for demand generation.
  • Market Vertical Expansion: Lead business development initiatives supporting new market entries, strategic vertical expansions, and impactful product launches, tailoring outreach strategies by segment, region, and buyer persona for maximum effectiveness.
  • Partnerships Channels: Contribute to and/or lead account-based strategies and partner/channel pipeline development where applicable, identifying and nurturing strategic alliances.
  • Culture Advocacy: Champion a culture of curiosity, accountability, customer-firstwith strong analytical and reporting capabilities.
  • Excellent communication, leadership, and organizational skills.
  • Hands-on experience with modern sales tools (eg, Salesforce, Outreach, Gong, ZoomInfo).
Life at WebEngage:
  • We take transparency very seriously. Along with a full view of team goals, get a top-level view across the board with our monthly quarterly town hall meetings.
  • A highly inclusive work culture that promotes a relaxed, creative, and productive environment.
  • Practice autonomy, open communication, growth opportunities, while maintaining a perfect work-life balance.
  • Ready to redefine the future of Marketing AutomationThink you fit the billCome along, lets redefine the future of Marketing Automation

Job Classification

Industry: Software Product
Functional Area / Department: Sales & Business Development
Role Category: Retail & B2C Sales
Role: Sales Head (B2C)
Employement Type: Full time

Contact Details:

Company: Webengage
Location(s): Mumbai

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Keyskills:   Outbound Bfsi Business Development Manager Analytical Healthcare Strategic alliances Gaming Team building CRM Salesforce

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Webengage

WebEngage was established with the objective of enabling businesses to create personalized experiences at a massive scale. Every journey begins with a small step. Ours started with the aim of making marketing more real! We help brands put the human element back in their campaigns to create user enga...