Sem Analyst | To THE New | Noida
- TO THE NEW
- 1 - 3 years
- Noida, Gurugram
- 16 days ago
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Job Description
Job Summary/ Your Role in a Nutshell:
The ideal candidate should have a strong understanding of digital marketing strategies, performance metrics, and optimization techniques to ensure the efficient allocation of media spend and achievement of KPIs.The Paid Media Specialist is responsible for planning, executing, and optimizing paid digital campaigns across various platforms to drive brand awareness, lead generation, and sales conversions.
What you'll do:
- Develop, manage, and optimize paid media campaigns across Google Ads, Facebook Ads, Instagram, LinkedIn, and other channels
- Identify and execute optimization recommendations to increase campaign ROI
- Create landing pages using tools like Unbounce
- Prepare reports on campaign performance for stakeholders, offering clear and actionable recommendations
- Stay up-to-date and implement industry trends, platform updates, and best practices in paid media
- Design and implement a strategic approach to search engine marketing
- Conduct keyword research, audience targeting, and A/B testing to improve campaign effectiveness continuously.
- Collaborate with the creative and content teams to produce compelling ad copy and visual assets
What you need:
- Bachelors degree in Marketing, Advertising, and business with 2+ years of hands-on experience in PPC (Pay-per-Click) advertising
- Experience in creating and running campaigns for IT services
- Strong keyword research skills
- Ability to create landing pages using any of the marketing tools such as Unbounce, Hubspot, LeadSquared
- Proven track record in handling multiple campaigns at a time
- Proficiency in Google Ads, Facebook Ads Manager, and other digital advertising platforms
- Strong analytical skills and the ability to interpret data to make informed decisions
- Ability to work in a fast-paced environment with strong attention to detail and multitasking abilities
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Digital Marketing - OtherEmployement Type: Full timeContact Details:
Company: TO THE NEWLocation(s): Noida, Gurugram
Keyskills: SEM Pay Per Click AdWords Ppc Campaigns Google AdWords Linkedin Ads Meta Ads
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TO THE NEW
TO THE NEW is a digital technology company providing digital transformation and product engineering services to ISVs, Consumer Internet, and large enterprises across the globe. We design & build digital platforms and products with Cloud and Data at the focal point by working on cutting-edge tech...
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