Digital Marketing Manager
- Appinventiv
- 8 - 13 years
- Noida, Gurugram
- 24 days ago
- Email to a friend
- Report this job
Job Description
About the Role
- Develop and lead integrated digital marketing strategies (SEO, SEM, social, email, content, automation) to drive traffic, leads, and conversions.
- Manage paid campaigns across platforms like Google Ads, Meta, LinkedIn, etc.
- Define positioning, messaging, and go-to-market plans for product launches and feature rollouts.
- Collaborate with product and design teams to understand user needs and translate them into impactful campaigns.
- Work with product, design, and sales teams to ensure cohesive messaging and brand consistency.
- Enable sales through lead generation and nurturing campaigns.
- Track KPIs and use analytics tools (Google Analytics, HubSpot, etc.) to monitor campaign effectiveness.
- Optimize based on data insights to improve ROI, CAC, CLTV, etc.
- Oversee marketing content, thought leadership pieces, case studies, landing pages, and emailers tailored to the buyer journey.
- Bachelor s/Master s degree in Marketing, Business, or a related field.
- 5 8 years of experience in digital/product marketing, preferably in a tech or SaaS environment.
- Strong understanding of digital channels, tools, and metrics.
- Experience crafting go-to-market strategies and launching digital products.
- Excellent communication, analytical, and project management skills.
- Proficiency with tools such as Salesforce, HubSpot, Google Analytics.
- Hands-on with tools like Google Ads, Meta Business Suite, HubSpot, SEMrush, etc.
- Collaborative and comfortable working in cross-functional teams.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: AppinventivLocation(s): Noida, Gurugram
Keyskills: Automation Google Analytics Analytical SEM Product design SEO Digital marketing Product marketing Analytics Salesforce
Similar positions
Appinventiv
Appinventiv is a digital product agency that designs & builds new age technology helping Fortune 500 companies & next generation start-ups to drive growth & build the future of digital inventions. We are a highly curated team of 500+ certified developers, outside-of-the-box thinkers, lea...
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in