Marketing Associate - Event Planning
- Algoworks
- 7 - 10 years
- Noida, Gurugram
- 3 days ago
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Job Description
JD:
Position: Marketing Associate (Events, Webinars, Dinners)
Plan and execute custom events primarily in the US, including logistics; ensure all events support lead generation; conduct market research; and collaborate with other teams to manage successful events.
Summary:
The Marketing Associate will focus on planning, organizing, and hosting events, dinners, and executive meet-ups to drive business growth, including coordinating all logistics. These logistics include identifying ciities, venues and menues, as well as developing agendas, invites, collateral and give-aways for events. These events will take place primarily in the US, but also may be hosted in the UK/Europe, Canada, South America and India. This associate will also research market trends, regional opportunities for events, and target companies within key regions. They also will drive lead-generation strategies related to the events.
Key Responsibilities:
- Plan and execute custom in-person events/dinners and virtual webinars for executives and potential clients, primarily in US but also in the UK/Europe, Canada, South America and India.
- Provide oversight for venue and vendor selection, agenda development, on-site management, and pre- and post-event internal briefings.
- Identify key stakeholders and presenters and ensure they are prepared for any presentations needed at the event.
- Craft engaging marketing programs for event sign-ups and post-event follow-ups to maximize lead conversion.
- Develop and execute email marketing campaigns and LinkedIn outreach tailored to different audience segments (prospects, MQLs, SQLs, partners and customers).
- Work with the content and design teams to create compelling email copies, subject lines, LinkedIn messages and event landing pages.
- Collaborate with cross-functional teams to ensure successful event execution and ensure all communications and event presentations align with our brand voice.
- Optimize campaigns for engagement, conversion, and lead quality, including A/B testing of different formats, CTAs, and messaging.
- Track MQLs from various marketing channels and ensure execute upload of this data accurately to CRM.
- Monitor and analyze campaign metrics (open rates, CTR, conversion rates, unsubscribe rates) and suggest improvements.
- Generate post-event reports on event outcomes, highlighting ROI and campaign effectivness.
- Consistently offer recommendations for future events.
Required Skills/Experience:
- Proficiency in email marketing tools (HubSpot, Mailchimp, Marketo, or Pardot), LinkedIn Sales Navigator, and CRM platforms.
- Proven track record in hosting and managing successful events in the US and/or Europe.
- Strong organizational and event management skills.
- High attention to detail.
- Excellent communication and interpersonal skills.
- Experience working directly with sales or business development.
- Ability to work independently and as part of a team.
- Ability to work between 2pm to 11pm-
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing - OtherEmployement Type: Full timeContact Details:
Company: AlgoworksLocation(s): Noida, Gurugram
Keyskills: Event Planning Email Marketing tech conferences Seminars event logistics Conferences dinners Event Marketing WebEx
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Algoworks is a Salesforce Summit Partner and a leading digital transformation company, helping enterprises innovate, automate, and scale with cutting-edge AI-driven, cloud, and custom software solutions. With a proven track record of delivering world-class Salesforce implementations and a rapidly ...
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