Campaign Analyst
- American MNC into
- 8 - 13 years
- Pune
- 3 days ago
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Job Description
Role & responsibilities
Works with senior management within Aftersales Marketing and key Aftersales Parts Business stake holders in identifying and prioritizing actionable, impactful insights across Aftersales campaigns, driving informed decision-making. Works with business stakeholders and functional domain experts to map reporting requirements into dashboards and BI tools. Visualizes data and analytical insights for easy consumption for Aftersales Marketing using reports, dashboards, and scorecards. Uses storytelling to explain business insights and recommendations to stakeholders. Adheres to enterprise visualization standards and best practices. Optimizes performance of the queries involving on the fly calculations Build wireframes and mock-ups of dashboards and reports as needed to deliver effective data visualizations. Defines the integration points with other systems and communication of the effects of possible system changes in cooperation with other teams. Explores large datasets to determine their characteristics and select appropriate visualizations. Works with cloud technologies to develop and deploy efficient data ingestion pipelines integrating multiple data sources. Acts as a change agent to drive data driven decision making within the Aftersales Marketing organization. Possess extensive knowledge and technical know-how on data visualization and data engineering technologies / processes to build robust and reliable data visualizations and analytics solutions. Stays up to date on leading data science and visualization practices, trends, design, learning and development cycles.
Preferred candidate profile
A deep understanding of marketing principles and a familiarity with digital marketing key performance indicators and metrics. Effective communication skills in presenting campaign insights and recommendations to all levels of the organization. 8+ years of previous experience as a Campaign Analyst, including experience of digital analytics across social media, email marketing, UTM tracking Google Analytics and Tag Manager, along with A/B & multi-variate testing. 4+ years of Experience with Data Visualization Tools (Tableau, QlikView, Power BI)
Job Classification
Industry: Electronics ManufacturingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Digital Marketing - OtherEmployement Type: Full timeContact Details:
Company: American MNC intoLocation(s): Pune
Keyskills: Tableau SQL PPC AB testing Campaign Report CPC Campaign Analytics Digital Marketing Campaign Management Performance Marketing
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