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Digital Marketing Specialist- Fortis Hospital, BG Road

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 Digital Marketing Specialist- Fortis Hospital, BG Road

Job Description

Candidate with core experience in digital Marketing in Healthcare can share the profile to sh******s@fo*************e.com /9900855***


Role & responsibilities

Responsibilities:

  • Develop and execute comprehensive digital marketing strategies to effectively promote hospital services, specialties, and medical offerings.
  • Manage and optimize the hospitals website to ensure it is user-friendly, SEO-optimized, and consistently updated with relevant content.
  • Craft compelling and engaging content for the hospitals social media channels, including Facebook, Instagram, Twitter, LinkedIn, and YouTube, aimed at patient engagement and brand awareness.
  • Plan and execute targeted email and WhatsApp marketing campaigns designed to engage specific patient demographics, promote hospital services, and inform on upcoming events or healthcare programs.
  • Analyse and report on digital marketing performance metrics such as website traffic, social media engagement, email open rates, and conversion rates, identifying areas for optimization.
  • Collaborate with internal stakeholdersincluding physicians, administrators, and the broader marketing teamto create integrated marketing campaigns and initiatives.
  • Stay abreast of industry trends, emerging technologies, and best practices within digital marketing and healthcare, recommending innovative strategies to enhance campaign effectiveness.
  • Ensure digital competition mapping.
  • Manage relationships with both internal teams and external digital marketing agencies/vendors to ensure timely, budget-compliant delivery of projects and campaigns.
  • Video content optimization and social media videos and reels Healthcare

Prerequisites:

  • 4-6 years of proven experience in digital marketing in Hospitals Industry
  • Strong knowledge of SEO, SEM, social media marketing, email marketing, and website analytics tools.
  • Experience managing and optimizing website content.
  • Proficiency in developing engaging content.
  • Excellent communication and collaboration skills with internal teams and external partners.
  • Familiarity with healthcare industry regulations and guidelines is a plus.

Job Classification

Industry: Advertising & Marketing (Digital Marketing)
Functional Area / Department: Marketing & Communication
Role Category: Digital Marketing
Role: Digital Marketing - Other
Employement Type: Full time

Contact Details:

Company: Fortis
Location(s): Bengaluru

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Keyskills:   Digital Marketing Email Marketing Social Media Marketing Digital Media website analytics tools Google AdWords SEO

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₹ 6.5-10 Lacs P.A

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Fortis

Fortis Hospital Noida , is the second Multispecialty Hospital of Fortis Healthcare .Our hospital boasts a capacity of 350 beds, including 100 ICU beds, 15 Emergency Beds, 2 Cath Labs and 9 operating theaters (OTs). Our hospital is designed to meet the highest standards of medical care, equipped wit...