Email Marketing Manager
- Beyond Key
- 5 - 8 years
- Indore
- 18 days ago
- Email to a friend
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Job Description
About Beyond Key:
We are a Microsoft Gold Partner and a Great Place to Work-certified company. "Happy Team Members, Happy Clients" is a principle we hold dear. We are an international IT consulting and software services firm committed to providing. Cutting-edge services and products that satisfy our clients global needs. Our company was established in 2005, and since then weve expanded our team by including more than 350+ Talented skilled software professionals. Our clients come from the United States, Canada, Europe, Australia, the Middle East, and India, and we create and design IT solutions for them. If you need any more details, you can get them at https://www.beyondkey.com/about.
Job Summary:
We are seeking a strategic and hands-on Email Marketing Manager to lead and optimize our global email marketing and drip campaign efforts. You will be responsible for building and executing targeted, performance-driven campaigns to engage, nurture, and convert leads across regions - primarily the USA, UK, and Australia.
Key Responsibilities:
- Design and manage end-to-end global email campaigns for lead gen, nurturing, events, product updates, and retargeting.
- Build and manage automated drip campaigns for different buyer journeys and service lines (e.g., Data and Analytics Services, M365 Services, Dynamics 365 CRM).
- Develop segmentation and personalization strategies based on industry, region, persona, and funnel stage.
- Collaborate with content, design, and sales teams to craft compelling messaging for IT decision-makers.
- Optimize email sequences through A/B testing of subject lines, CTAs, layouts, and send times.
- Measure and report on campaign performance metrics (open rate, CTR, MQLs, lead-to-opportunity ratio).
- Maintain marketing automation workflows using platforms like HubSpot, Active Campaign, Mailchimp, or Salesforce Marketing Cloud.
- Ensure global compliance with GDPR, CAN-SPAM, and other data privacy regulations.
- Align closely with SDRs and sales teams to support pipeline acceleration and follow-up communications.
Requirements:
- 6-8 years of B2B email marketing experience, with at least 3+ years of experience handling drip campaigns and nurturing workflows.
- Goal oriented persona that can help our marketing team generate qualified leads from the outbound channel.
- Strong understanding of international lead generation, especially in North America, ANZ, and UK markets.
- Proficiency with email automation tools and CRM integrations (e.g., HubSpot, Salesforce, Zoho).
- Data-driven approach with experience analyzing and improving email KPIs and conversion rates.
- Excellent writing, content mapping, and workflow planning skills.
- Familiarity with IT services and B2B buyer journeys.
- A go getter with the ability to work under tight deadlines in a high paced growth-oriented environment.
Preferred:
- Experience with full-funnel marketing strategies in an IT services or SaaS environment.
- Knowledge of Microsoft product ecosystems and enterprise tech buyers.
- Background in aligning drip campaigns with content calendars, webinars, and ABM campaigns.
- Set up and plan automated workflows/ integrations to streamline email marketing processes.
- Implement automation into manual email tasks and processes with precision.
Job Classification
Industry: Software ProductFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Email MarketingEmployement Type: Full timeContact Details:
Company: Beyond KeyLocation(s): Indore
Keyskills: IT services Outbound Automation Email marketing microsoft Software services Analytics CRM Salesforce
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