Senior Executive - Marketing
- Swiggy
- 2 - 3 years
- Bengaluru
- 5 days ago
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Job Description
Role : Senior Executive - Marketing
Mandate 2: Employees will have the freedom to work remotely all through the year. These employees, who form a large majority, will come together in their base location for a week, once every quarter
Job Title: Senior Executive Marketing
We are looking for a dynamic Senior Executive Marketing to spearhead comprehensive marketing strategies that align with business growth and city-level initiatives. This senior role requires collaboration across teams, including growth, media, and creative departments, and calls for strong leadership in managing large-scale marketing campaigns and business-driven solutions.
About the Role:
As a Senior Executive Marketing, you will be responsible for developing and executing impactful brand campaigns that drive business outcomes. You ll work closely with the Growth Team to analyze business contexts, numbers, and market trends, ensuring data-driven strategies. In collaboration with the Media Team, you will oversee the execution of campaigns and ensure accurate reporting. Additionally, you will write detailed creative briefs and manage the creative process with internal teams, while also offering marketing solutions that align with both national and city-level objectives.
Key Responsibilities:
- Campaign Strategy: Work closely with the team on development and implementation of the brand marketing strategies that align with both national and city-specific business objectives.
- Cross-functional Collaboration: Collaborate with the Growth Team to understand business contexts, KPIs, and user insights, driving actionable marketing plans. Partner with the Media Team to manage execution, reporting, and media buying.
- Creative Brief Development: Write comprehensive creative briefs that provide clear direction for campaigns, aligning messaging with brand goals and market needs. Collaborate with the Creative Team to ensure top-quality execution.
- City Team Integration: Work in sync with city marketing teams to localize campaigns and solve region-specific marketing challenges.
- Marketing Innovation: Stay ahead of industry trends, bringing fresh, innovative ideas to enhance marketing outcomes.
- Vendor & Partner Management: Liaise with external vendors, agencies, and media partners to ensure seamless campaign execution.
Desired Candidate:
Experience: A minimum of 1-2 years in brand marketing, with proven experience in managing large-scale marketing campaigns across multiple channels (ATL, BTL, Digital).
Skills:
- Creative problem-solving skills and the ability to think strategically in a fast-paced environment.
- Communication: Exceptional communication skills, both written and verbal, to convey clear, actionable briefs and ideas across departments.
- Industry Knowledge: Expertise in media planning, execution, and reporting. Familiarity with working closely with growth and business teams to align marketing efforts with business goals.
Attributes:
- Proactive and results-driven.
- Adaptable with collaboration abilities.
- A strategic thinker with a growth mindset and passion for marketing innovation.
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Job Classification
Industry: Software ProductFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing - OtherEmployement Type: Full timeContact Details:
Company: SwiggyLocation(s): Bengaluru+ View Contact
Keyskills: Senior Marketing Executive Partner management Brand campaigns Brand marketing Marketing campaigns Atl Management Vendor Media planning
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Swiggy is Indias leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500 cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independ...
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